Marketing

Retail chains driving cosmetics distribution in Poland

Retail chains driving cosmetics distribution in Poland

By Andrew MCDOUGALL

Cosmetics stores are the largest distribution channel for cosmetics in Poland, thanks to the rise in retail chains, which have doubled the value of cosmetics sales, at the same time increasing share in the entire market from 20.9 per cent in 2007, to...

The rise of the male.....grooming sector

The rise of the male.....grooming sector

By Michelle Yeomans

Although many segments of the cosmetics industry are levelling off, the area of men’s grooming is actually reporting strong sales growth. In light of this Cosmetics Design takes a look at what’s driving the segment so far in 2012...

Mobile app developments so far in 2012....

Mobile app developments so far in 2012....

By Michelle Yeomans

With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some of the unique ways brands are connecting to the consumer.

St Ives acquires Incite Marketing

St Ives acquires Incite Marketing

Skincare provider, St Ives has announced the acquisition of Incite Marketing Planning, a market research consultancy to support Incite’s plans to grow further in specialised sectors such as healthcare and financial services and to expand into new markets...

Nivea's new marketing campaign

Nivea skin care drive sees Beiersdorf return to form

By Andrew McDougall

Thanks to a ramped up marketing drive to celebrate skin care brand Nivea’s 100th anniversary, Beiersdorf’s Consumer business has shown a return to growth following a release of its figures.