SEPPIC develops skin care kit based on marketing trends

By Andrew McDougall

- Last updated on GMT

Related tags Marketing

SEPPIC has kept with the latest skin care trends to develop its new Apothi'Care range, inspired by fashion decor and industrial trends.

In this video Wofford guides Cosmetics Design through the kit and demonstrates the ease at which these formulas can be made.

Working with trends forecast agency Carlan International, the France-based firm combined market data with the science to develop new products to meet the needs of its customers.

According to Wofford, the Apothi'Care range 'takes the best from the past and modernises it' using a universal chassis as the central product and adding different formulas to it depending on the product and need.

Related topics Market Trends in-cosmetics 2012

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