Marketing & social media

How luxury has evolved in beauty packaging & branding

How luxury has evolved in beauty packaging & branding

By Kirsty Doolan

At the Luxe Pack show in Monaco, beauty industry experts gathered to share their views and experiences on how luxury is being redefined, highlighting key areas of interest for beauty product creators.

Inside the rise of fandom-fuelled beauty brand partnerships

Inside the rise of fandom-fuelled beauty brand partnerships

By Kirsty Doolan

Beauty brand collaborations are booming – and licensing is at the heart of it. From Harry Potter bath bombs to Minecraft makeup, discover why fandom, nostalgia and strategic partnerships are driving innovation and growth in the cosmetics industry. And...

Across the CD-Verse: August 2025

Across the CD-Verse: August 2025

By Cassandra Stern

This monthly snapshot of the latest CosmeticsDesign coverage from around the world includes regional retail launches, trend research and analysis, and regulatory insights.

An aesthetic doctor’s view on Kim Kardashian’s new face wrap

An aesthetic doctor’s view on Kim Kardashian’s new face wrap

By Kirsty Doolan

It appears to be based on face wraps seen on Morning Shed TikTok routines. While it’s commercially savvy and a clever foray into beauty for a shapewear brand, does it actually do anything? And could it cause more harm than good?

7 social-selling beauty brands to know about

7 social-selling beauty brands to know about

By Keysha Davis

It’s no secret that cosmetics brands are making huge strides on social media platforms like TikTok Shop and Instagram. Here’s a roundup of the ones making waves right now.

What’s trending in beauty popups?

What’s trending in beauty popups?

By Kirsty Doolan

We reveal what’s currently shaping this retail space and take a look at some of the latest beauty brand popups to launch.

5 new beauty marketing initiatives we loved

5 new beauty marketing initiatives we loved

By Kirsty Doolan

Innovative marketing is key to standing out from the crowd and it seems that beauty brands are suddenly upping their game. We’ve rounded up some of the most inspiring marketing ideas we’ve recently seen…

Across the CD-Verse: June 2025

Across the CD-Verse: June 2025

By Cassandra Stern

Innovation, acquisition, and regulation defined the beauty business this month across all regions.

7 beauty innovations seen at VivaTech 2025

7 beauty innovations seen at VivaTech 2025

By Kirsty Doolan

As technology becomes more important in the beauty industry, we explore some of the new innovations from cosmetics companies at the Paris-based show.