![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
Attractiveness and self-confidence: Localism key to cracking lucrative Middle East beauty market, finds study
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.