6 beauty brands marketing responsibly to Gen Alpha

Gen Alpha, AKA the ‘Sephora Kids’, has taken a keen interest in beauty, which has sparked much debate throughout 2024. We look at some of the brands that have since made it their mission to responsibly market their products to younger customers.

What's coming next for femtech?

The market for female-focused, tech-driven health products, AKA ‘femtech’, is predicted to grow beyond its current focus on reproductive health, according to industry analysts. We explore what’s around the corner for this burgeoning sector of personal...

5 sun care trends for darker skin tones

Sun protection is increasingly becoming an integral part of the skincare routines of those with melanin-rich skin. What’s happening in this innovative sector?

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