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Microbiome-related claims are just one of the drivers for the oral care category (Image: Getty)

What’s driving the oral care category now?

The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…

Spotlight on ‘stress-relief’ beauty

Spotlight on ‘stress-relief’ beauty

Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.

The Future Laboratory's forecast said that AI can

The Future Laboratory highlights trends for society in 2024

Market intelligence and trends forecasting company the Future Laboratory has advised on the topics that are set to impact the social landscape for the year ahead, and therefore impact consumers' expectations from brands, with a special focus on using...

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

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The research team collected specific psychiatric data and examined the correlation between those specific scales and the development of the skin condition (Image: Getty) Study shows “psychosocial stress can be a triggering factor for the worsening of acne” "You can have a well-oiled TikTok machine, but it won’t matter if consumers feel your brand is unauthentic or conflicts with their values" said Jackson (Image: Getty) Do beauty influencers still have real ‘influence’? And more answers to your ‘selling on social’ questions CEO Anastasia Georgievskaya said the software is being used by some beauty and personal care companies to easily 'test out' the potential effects of a certain skin care line on different population cohorts Start the week with a startup: Haut.AI The EU said each European generated 188.7kg of waste in 2021 and this is likely to increase to 209kg by 2030 (Image: Getty) European Parliament updates rules on reduce, reuse and recycle and 'forever chemicals' ban Once again the interplay between Cosmetic Regulation and REACH has caused confusion for the industry (Image:Getty) “Toothless” ban on animal testing for cosmetics “virtually meaningless” – says Cruelty Free Europe as Symrise is told to test on animals The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty) 6 things beauty consumers will expect in 2024

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