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Designing and branding synthesised ‘natural’ beauty products

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and branding synthesised ‘natural’ beauty products?

Goodman advised businesses to choose a sustainability accreditation that has a third-party audit for extra transparency (Image Getty)

How to choose a sustainability accreditation

As more cosmetics businesses strive to become greener, achieving a sustainability certification can be a great way to differentiate your business and show your customers that you’re an ethical company that prioritises their eco concerns.

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