Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.
Influencer-driven Iconic Beauty is on a global expansion mission both online and offline and plans to use social media traction and brand personality to push forward, particularly in the Middle East, its marketing director says.
Listing allergens present in cosmetic products, particularly fragrance allergens, has been long-debated in Europe with the latest public consultation closing just last week. So what does industry need to know?
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Among multinationals, Colgate has been making headlines in the sustainable oral care space of late, and several indie and startup brands are pushing the category forward as well. Now Unilever is back in the game with today’s launch of the Signal Ecolo...