The future of consumer spending, decision-making and experiential shopping may well be impacting the desire for new and novel engagement and selling techniques.
Centring on how urbanisation is set to impact and transform the global urban consumer profile, we take a look at how urbanisation is set to change how cosmetics and personal brands develop concepts and interact with consumers.
Amid the current marketing messages used to communicate with men in the health and wellness space, a shift is taking place that is likely to see brands embrace and adopt new approaches to improve these conversations.
Speciality chemicals distributor, Biesterfeld Spezialchemie, is growing its existing relationship with flavour, fragrance and botanical extract name, Carrubba by expanding it into the European marketplace.
Startup cosmetics brand, Wild Cosmetics, launches onto the deodorant space with a personal care product range that will reach consumers through a direct to consumer model.
Cosmetics packaging supplier, Geka, centres its beauty strategy on customisation, innovation and sustainability through its new 3D packaging configurator and ‘green mascara’ concept launches.
This week, Unilever published lists of its paper and board product suppliers as well as of its soy suppliers. The beauty maker believes that this sort of transparency will compel partner companies along the supply chain to be accountable for practices...
Australia-based tech firm OBJ Limited has signalled its ambition to become the ‘Tesla of beauty devices’, arguing the sector is still very much in its infancy and ripe for innovation.
As sizeable cosmetics companies collaborate with Integumen and its Labskin technology platform, the company sees its PLC’s revenues grow by over 1000% in the period between January to June 2019.
Today’s cosmetics consumers demand complete transparency on product claims and full-disclosure relating to labelling to ensure accurate and up-to-date information.
As intrigue surrounding the inclusion of CBD in cosmetics continues to grow, we take a look at the Austrian legal landscape to see its current take on CBD in cosmetics.
