The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.
The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...
L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...
With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...
The Unilever brand has spoken out against young girls increasingly being exposed to adult skin care content and feeling “societal pressures to adopt unnecessary anti-ageing skin care routines.”
Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
The #coquette aesthetic has garnered popularity on TikTok and Prada’s latest makeup and hair looks at Milan Fashion Week took a similarly ultra-girly turn…
TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...
When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and...
The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?
Estée Lauder revealed how it has been working with social media management software company Dash Hudson to use AI to pre-predict high-performing social media content to boost consumer engagement and make time and cost savings.
Recent findings from a study by influencer marketing software Traackr reveals how younger consumers are using social media platforms in 2023 to consume content and purchase new products. We’ve dug deeper to understand what these learnings will mean in...
As part of the company’s ‘Big Tech Rebellion’, this Black Friday Lush will donate all profits from a limited-edition bath bomb to decentralised organisation People vs Big Tech.
Award-winning PR consultant Sophie Attwood has worked with a string of beauty and personal care brands, from St Tropez to Colgate, at her London-based agency. As a seasoned public relations expert, she’s even written a book on the topic: Beautiful PR:...
Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.
Digital-first strategies, subscription models, viral social media campaigns and celebrity CEOs mean these fresh faced beauty brands are taking advantage of the industry’s recession-resistant growth.
With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.
We spoke to the founder of Dutch lifestyle brand Rituals Cosmetics, Raymond Cloosterman, about business expansion, travel-retail and trends in the wellness space.
With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
UK-based skin care brand Facetheory has big plans for global growth. We spoke to the new Chief Marketing Officer Marc Gallagher about what’s happening next at the brand.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Beauty popup expert James Barnes, founder of creative agency Backlash, shared his advice on what makes a good popup and revealed the recent trends he’s spotted.
The video-sharing app has forever changed the trends cycle. Scroll through the image gallery to see 6 of the biggest makeup and nail trends consumers are currently searching for.
Kantar analysed global consumer search engine data from the past five years and revealed the trends that are currently shaping the global beauty and personal care industry.
Despite a slowdown in growth for LVMH Group, the Perfumes & Cosmetics division was still up 13% thanks to a "highly selective and high-quality distribution policy"
French beauty company L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market.
K-beauty brand Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas, starting with Japan and Vietnam.
As in-store purchasing of hair removal and bath and shower product categories fell in Q4 2022, the design collaboration between Gillette and Rifle Paper Co. in its latest razor release is an innovative approach to reinvigorate product sales in these categories.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
![L’Occitane has outlined marketing plans for brands L’Occitane en Provence and Elemis, particularly in the rebounding Chinese market. [L'Occitane]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-ceo-outlines-china-plans-for-l-occitane-en-provence-elemis/16552433-1-eng-GB/L-Occitane-CEO-outlines-China-plans-for-L-Occitane-en-Provence-Elemis.jpg)
![Dr. G is leveraging the international recognition of South Korea boy band SHINee to reinforce the brand’s presence overseas. [Dr. G]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/dr.-g-aims-to-solidify-brand-s-global-presence-with-the-help-of-k-pop-idols/16329844-1-eng-GB/Dr.-G-aims-to-solidify-brand-s-global-presence-with-the-help-of-K-Pop-idols.jpg)
![Consumers are increasingly turning to their peers for information on beauty - online and offline - and getting further away from brands and brand messaging, claims a consultant [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/01/beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-npd-says-dr-theresa-callaghan/16212877-1-eng-GB/Beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-NPD-says-Dr-Theresa-Callaghan.jpg)
