Beauty tech and digital

Snap Inc: ‘Beauty seekers’ use our app as a virtual mirror 30+ times per day

01-Dec-2021 By Kacey Culliney

Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.

Lush closing several major global social media accounts – these platforms are the ‘antithesis’ of relaxation

23-Nov-2021 By Kacey Culliney

Cosmetics major Lush will close all global social media accounts across Instagram, Facebook, TikTok and Snapchat this month, stating they will remain closed until the platforms provide a safer environment for users.

‘Electric growth’: UK beauty and grooming e-commerce surged 42% in 2020 – GlobalData

08-Nov-2021 By Kacey Culliney

E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.

‘Grossly neglected’: Underserved hair care market due for a tech upgrade – Verdure

19-Oct-2021 By Amanda Lim

Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other categories in the beauty space.

Givaudan adds olfactive social listening to fragrance creation

18-Oct-2021 By Asia Sherman

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...

Beauty sample ‘opt-ins’ higher from major influencer campaigns: Odore

18-Oct-2021 By Kacey Culliney

The number of Instagram followers opting in to receive beauty samples and information from brands is higher when campaigns are led by large-scale influencers versus micro influencers, according to beauty sampling tech startup Odore.

Beiersdorf files patent on AI skin profiling and product recommendation method

13-Oct-2021 By Kacey Culliney

International skin care major Beiersdorf has developed a method to profile skin based on moisture levels and geographical location, providing an accurate picture of overall skin condition and enabling personalised product recommendations.

Social commerce innovation: Unilever unveils beauty startup collaboration platform

30-Sep-2021 By Kacey Culliney

Personal care major Unilever has launched a collaboration initiative to partner with forward-thinking beauty startups, scaleups and entrepreneurs specialised in social commerce to drive next-generation in-house innovation across its portfolio of brands.

Hybrid hype: Future of personalised make-up will be influenced by post-COVID needs

30-Sep-2021 By Amanda Lim

The COVID-19 pandemic is set to shape the future of personalised colour cosmetics development to focus on hybrid make-up formulations that tap into health and wellness demand.

AI personalised skin care startup Openface using cosmetics to springboard into health care

29-Sep-2021 By Kacey Culliney

Lithuanian startup Openface has secured venture capital funding to expand its AI-powered personalised D2C cosmetics brand further in Europe; part of its wider goal to offer a system for health care professionals.

WGSN ‘big ideas’ for beauty in 2023: Progress, frugality, wellbeing, tech and community to shape the future

24-Sep-2021 By Kacey Culliney

As beauty edges out of the COVID-19 pandemic, brands and retailers must take the opportunity to reset and recreate an industry that is more ethical, inclusive and sustainable, says a WGSN exec.

Brave new digital world: Incoming tech such as smart glasses will take beauty retail ‘beyond our imagination’

15-Sep-2021 By Amanda Lim

The COVID-19 pandemic has accelerated the development of new retail experiences such as virtual stores, but one expert believes this is only the tip of the iceberg when it comes to the potential of extended reality in the beauty space.

Barry M partners with Perfect Corp for ‘hyper-realistic’ virtual try-ons

09-Sep-2021 By Kacey Culliney

Cosmetics brand Barry M has partnered with beauty tech major Perfect Corp to offer virtual makeup try-ons to its UK consumers – a development its CEO says is crucial to staying at the forefront of innovation.

Is cell programming the future of beauty manufacturing?

07-Sep-2021 By Natasha Spencer

The biological advancement is now coming to the forefront of beauty, bringing innovations and opportunities through its ability to program code to grow new kinds of beauty ingredients.

Skin care sanctuary: La Prairie to offer more personalised experiences with first standalone flagship in SEA

06-Sep-2021 By Amanda Lim

Swiss luxury skincare brand La Prairie has launched its first standalone flagship store in South East Asia, which it believes will help the brand to meet the increasing demand for a more personalised experience for its high-end clientele.