Beauty tech and digital

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

Cox said the company's future goals revolve around developing new sustainable and zero-waste packaging and ecosystems for clients, and swapping as many ingredients as possible with sustainable upcycled counterparts (Image: Getty)

Start the week with a startup: Genie Supply

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO of Genie Supply, Megan Cox, about how her private label business model could be the future of beauty product...

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…

Startup: Precision Skin: personalised skin care

Start the week with a startup: Precision Skin

By Kirsty Doolan

Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...

Use of plant milking technology is set to be a big trend for the cosmetics industry this year (Image: Clariant)

What you need to know about plant milking for cosmetic ingredients

By Plant milking: what you need to know

Plant milking was pioneered over 15 years ago by French biotech company Plant Advanced Technologies and it’s back on the agenda this year, as the pressure is on to find more sustainable ways to work with plant-based beauty ingredients.

It's been a regulations-packed year for the cosmetics and personal care industry (Image: Getty)

Cosmetic regulations round-up: 2023

By Kirsty Doolan

From PPWR to MoCRA, EPR and deforestation laws, it’s been a regulations-heavy time for the cosmetics industry across the globe. We recap some of the most important regulatory updates in 2023 for companies that sell in the EU, UK and beyond...

2024 Trends © GOCMEN Getty Images

From the experts: 2024 Beauty Trend Forecasts

By Cassandra Stern

In this Q&A, we interviewed Eleonora Mazzilli, Trend Localization & Business Development Director, North America at insights platform BEAUTYSTREAMS; Rohan Widdison, CEO of cosmetics manufacturer New Laboratories; Monica Ademino, Executive Director,...

Beauty and personal care products that appeal to one or more of the senses are a guaranteed way to differentiate a brand or product

Seeing sense: innovating in sensory beauty

By Kirsty Doolan

The focus on textures and new experiences in beauty products, often driven by TikTok, shows no signs of waning popularity. What’s new in this rising trend?

Selfnamed said it's aimed at entrepreneurs looking to start or expand their skin care business; to enable them to sell their own products and build their own brand

Start the week with a startup: Selfnamed

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO and co-founder of Selfnamed, Anete Vabule, about how it plans to make it easier for budding entrepreneurs...

Spotlight on ‘stress-relief’ beauty

Spotlight on ‘stress-relief’ beauty

By Kirsty Doolan

Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.

WGSN reveals beauty trends for 2024 and beyond

WGSN reveals beauty trends for 2024 and beyond

By Kirsty Doolan

Trend forecaster WGSN has released its predictions for the cosmetics industry for next year. Scroll through to discover the trends and see the AI-generated images it has used to illustrate them.

 CEO Anastasia Georgievskaya said the software is being used by some beauty and personal care companies to easily 'test out' the potential effects of a certain skin care line on different population cohorts

Start the week with a startup: Haut.AI

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to Anastasia Georgievskaya, CEO of Haut.AI, the company behind generative AI tool SkinGPT.

The pressures of inflation have turned more consumers into 'value hackers ' who seek out dupes and deals, according to Euromonitor (Image: Getty)

6 things beauty consumers will expect in 2024

By Kirsty Doolan

As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.