The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
Taiwan-based beauty tech firm Perfect Corp is eyeing opportunities in digital skin care services as novel coronavirus (COVID-19) measures like social distancing are creating demand for contactless solutions.
Beauty brands and retailers must blur physical retail with digital experiences to engage consumers in a post-pandemic world, and plenty can be learned from China, according to a retail design expert.
The ongoing COVID-19 pandemic has inspired a wave of cosmetic creators eager to develop and refine product concepts at-home, and design and engineer specialist Mayku wants to support this growth with its desktop vacuum former.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
Paris-based personalised perfume workshop The Alchemist Atelier has already expanded into several European countries online and is now exploring options for a physical footprint push, its CEO says.
UK specialist retailer The Perfume Shop says sales of new launches are up thanks to its virtual shopping platform that has proved especially popular through the ongoing COVID-19 crisis.
