Brand Innovation

( Image: Getty)

What's coming next for femtech?

By Sarah Cohen

The market for female-focused, tech-driven health products, AKA ‘femtech’, is predicted to grow beyond its current focus on reproductive health, according to industry analysts. We explore what’s around the corner for this burgeoning sector of personal...

(Image: Getty)

Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

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6 beauty brands marketing responsibly to Gen Alpha

By Keysha Davis

Gen Alpha, AKA the ‘Sephora Kids’, has taken a keen interest in beauty, which has sparked much debate throughout 2024. We look at some of the brands that have since made it their mission to responsibly market their products to younger customers.

Historically, it was believed that melanin-rich skin did not require sun protection due to the natural protection it offers against the sun's rays (Image: Getty)

5 sun care trends for darker skin tones

By Keysha Davis

Sun protection is increasingly becoming an integral part of the skincare routines of those with melanin-rich skin. What’s happening in this innovative sector?

Barnes said that Christmas popup events are getting earlier each year due to the popularity of Black Friday sales

4 things every beauty brand should know about experiential popups

By Kirsty Doolan

In-real-life popup experiences continue to be a strong bet for beauty and personal care businesses that want to raise their brand profile, launch a new product and generally attract new loyal customers. But what do brands need to know before they invest...

b.kolor's value chain covers the entire creation process from the customer’s brief until the end product

Givaudan acquires b.kolor to expand makeup & skin care offer

By Kirsty Doolan

Swiss beauty and fragrance ingredients company Givaudan has acquired b.kolormakeup & skincare (b.kolor) – an Italian beauty manufacturer that specialises in developing and producing finished colour cosmetics and skin care products.

Using the new technology, hairdressers will be able to give highly personalised feedback on the state of the hair health and scalp to provide the best solutions (Image: Getty)

Tech startup set to disrupt Germany's hair industry

By Kirsty Doolan

Berlin-based startup Iqonic.AI has today launched live AI hair analysis in partnership with the German professional hair colour and care brand Shyne. We spoke to the company’s founder about what this could mean for the future of hair care…

La Roche-Posay noted that younger consumers appeared to be more misinformed than older ones (Image: Getty)

22% of UK consumers think sunscreen is “harmful” to their skin

By Kirsty Doolan

New research from La Roche-Posay shows many UK consumers are highly misinformed on how to protect their skin from the sun. This presents sun care brands with a huge opportunity to educate and assist in the prevention of sun-related skin damage and skin...

The report stated that no one needs forever packaging for a 'temporary' beauty or personal care product (Image: Getty)

How plastic-free beauty could ‘futureproof’ your bottom line

By Kirsty Doolan

With so many new environmental legislations in place in Europe and beyond, a new report boldly states that cosmetics companies need to transition away from using plastic in both formulations and packaging, or they will face long-term financial losses....

9 new beauty packaging innovations

9 new beauty packaging innovations

By Kirsty Doolan

What’s trending in beauty and personal care product packaging development? Here’s nine recent developments in luxury cosmetics packaging…

Bringing new beauty brand Joonbyrd to life

Bringing Joonbyrd to life

By Kirsty Doolan

As beauty product packaging becomes increasingly ‘TikTok-friendly’, we spoke to the UK-based luxury packaging supplier Hunter Luxury about its recent project with new doctor-based skin care brand, Joonbyrd.

6 beauty brands innovating in niche categories

6 beauty brands innovating in niche categories

By Kirsty Doolan

Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...

What are the new and unexplored categories in beauty?

What are the new and unexplored categories in beauty?

By Kirsty Doolan

Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.

The ingredient is now so in demand that the business has had to quickly ramp up production while also scaling the process to reach commercial volumes

Start the week with a startup: Cellugy

By Kirsty Doolan

Every fortnight we talk to a beauty and personal care industry startup about why it exists and how it plans to change the industry.

IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

By Kirsty Doolan

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

In June, the brand will donate 10% of sales from its new Lottie London x Outer Banks Endless Summer Collection – created in collaboration with the Netflix show – to Toiletries Amnesty

Lottie London campaigns to fight ‘hygiene poverty’

By Kirsty Doolan

In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...

The LUSH Prize Winner Q&A 2024 © Andrii Koval Getty Images

Q&A: CDU interviews Lush Prize 2024 winner Emily R. Trunnell, Ph.D.

By Cassandra Stern

PETA's Dr. Emily Trunnell shares her thoughts on winning the prestigious Lush Prize, the impact of animal methods bias in scientific research, and the advancements and future potential of non-animal testing methods in cosmetics and other industries....

Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website

Clarins trials AI customer care bot

By Kirsty Doolan

The French heritage brand is the first prestige beauty company to do so and its CEO called it a "significant milestone".

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...