Brand Innovation

Safic-Alcan UK won the Laura Marshall Memorial Award for Innovation at SCS Formulate last month for its 'flexible solid' exfoliating and cleansing pad pictured

Special Edition Newsletter: Water Reduction Formulation

A solid future: Could flexible pads mark a fresh sustainable cleansing movement?

By Kacey Culliney

Solids have gained plenty of traction as a sustainable alternative in personal care, requiring less water and packaging. And with innovation lathering up nicely, the future suggests innovative variants beyond the traditional soap bar may soon win shelf...

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