Brand Innovation

‘For a greener bathroom’: Monoprix launches organic solid personal care line

20-Jul-2021 By Kacey Culliney

French retail major Monoprix has developed a private label range of organic solid personal care products as part of wider efforts to expand its natural and responsible beauty offerings.

Bring your own water: HK firm develops soluble skin care tablets that pack a punch with prebiotic ingredients

20-Jul-2021 By Amanda Lim

Upcoming beauty brand MONO Skincare has developed a range of microbiome-friendly skin care tablets that are activated by dissolving them in room-temperature water.

Ultimate upgrade: Shiseido’s latest Ultimune serum taps into breakthrough research on blood circulation

19-Jul-2021 By Amanda Lim

The fourth iteration of Shiseido’s best-selling Ultimune serum showcases the company’s research into the co-relation between blood circulation and skin health.

‘Drive for success’: British luxury brand ELEMIS bets on omnichannel strategy to secure bright future in APAC

06-Jul-2021 By Amanda Lim

UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.

UK startup Zero by Skin Academy secures Feelunique listing

01-Jul-2021 By Kacey Culliney

UK natural skin care startup Zero by Skin Academy has expanded onto online beauty retail major Feelunique, continuing its non-D2C growth plan to upscale across multiple channels and engage mass consumers.

Editor's Spotlight: Startup Focus

Hair care expert gets to the root with supplement startup

28-Jun-2021 By Nikki Hancocks

A hair and skin supplement startup founder says his sustainable and natural products are the perfect solution for a post-pandemic audience.

Sanex ‘BiomeProtect’ launches after 5 years of R&D – ‘we have made a big advance in skin care’

22-Jun-2021 By Kacey Culliney

Colgate-Palmolive’s Sanex brand has developed a shower gel, bath foam and deodorant range using pre and postbiotics to support the skin’s microbiome, launched following five years of R&D efforts and input from external dermatology and science experts.

L’Oréal joins TikTok UK commerce pilot – 'the next frontier' for beauty

17-Jun-2021 By Kacey Culliney

L’Oréal has partnered with TikTok on its pilot commerce feature, enabling consumers in the UK to purchase Garnier and NYX Professional Make-Up products directly via the app – a partnership the beauty major plans to expand over time.

Giving Ayurveda a modern twist: Vedix on putting traditional formulas into new formats and adding new ingredients

16-Jun-2021 By Tingmin Koe

Vedix, a brand from India, is giving traditional Ayurveda formulations a modern twist by making them into new dosage formats and adding ingredients which can act synergistically with the age-old formulas.

Finnish fermented skin care startup: Circular beauty to 'become the norm’ in 5-10 years

14-Jun-2021 By Kacey Culliney

Finland-based fermented skin care brand Circulove has developed a range of products it says fit into the wider trend towards sustainable holistic living – a rising area of opportunity for beauty, its CEO says.

Mega brand potential: Huons launches powder stick format of bestselling probiotics for menopausal health

14-Jun-2021 By Tingmin Koe

South Korean biotech company Huons has launched a powder stick version of its flagship product Elruby Menolacto, a probiotic said to alleviate menopausal symptoms.

War on waste: Aussie brand My Soda aiming to fizz in sustainable beauty space with refillable hair care range

09-Jun-2021 By Amanda Lim

Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.

Not a ‘supermarket brand’: Natural oral care brand eyes opportunities within beauty and wellness market

08-Jun-2021 By Amanda Lim

Australian oral care brand Lovebyt says it is positioning itself between beauty and wellness categories to carve out a share of the expanding natural oral care market.

‘Ultimate consumer experience’: How P&G’s SK-II turned to social retail to create contactless engagement with shoppers

08-Jun-2021 By Amanda Lim

Skin care brand SK-II has tapped into social retail to engage with beauty consumers who have increased their time spent online in the wake of the COVID-19 pandemic.

The Body Shop transitioning to vegan beauty product formulations

07-Jun-2021 By Deanna Utroske

At the start of June, the Natura-owned company announced plans to certify all of its product formulations—body care, skin care, color cosmetics, etc.—with The Vegan Society by December 2023.