Brand Innovation

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

Image: Getty

6 hair care brands focusing on ingredients innovation

By Kirsty Doolan

Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...

The King and Queen of Spain were present at the official opening of Puig's new offices in Barcelona

Skin Care becomes Puig’s fastest-growing segment

By Kirsty Doolan

Spanish beauty company Puig hit total sales of €4.3bn in 2023 – up by 19% from the previous year – and the company is now making waves in the skin care category, outside of its traditional focus on fragrance and colour cosmetics...

Sterland said that Weleda is aiming to find packaging that can preserve its products without causing any damage to the planet

Circularity in the beauty industry: Q&A with MD at Weleda UK

By Kirsty Doolan

With a barrage of new regulations and consumer pressure, sustainability and circularity have never been so important for the industry. We spoke to Weleda about its regenerative model and how other companies can become more circular.

In 2023, Nivea enjoyed a record-breaking year for Beiersdorf, while its derma brands Eucerin & Aquaphor also saw strong sales

Beiersdorf CEO on record-breaking 2023 sales

By Kirsty Doolan

Nivea saw record-breaking sales in 2023, which offset the disappointing performances for La Prairie and Chantecaille. The CEO shared his action plan to boost these luxury brands.

Wild has chosen to launch its new hair care range exclusively with the UK supermarket chain

The compostable & refillable brand Tesco is betting on

By Kirsty Doolan

Disruptive UK-based personal care brand Wild has just launched standalone bays at Tesco stores and debuted its move into hair care with the retailer. We spoke to the brand to find out more…

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Soeder hopes that its practices can showcase how other beauty and personal care brands can start to establish fully circular processes

Start the week with a startup: Soeder

By Kirsty Doolan

Every fortnight we talk to a game-changer startup brand about why it exists and how it plans to change the industry. This week we spoke to founders of the personal care brand Soeder, Hanna and Johan Olzon Åkerström, about its circular business model,...

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

There has been a resurgence of interest in hair relaxers, which appears to be driven by social media (Image:Getty)

5 Black hair care trends to watch in 2024

By Keysha Davis

Black hair care remains a dynamic sector within the hair category, with styling trends and methods continuing to shapeshift at a rapid pace.

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Grooming products designed for men are becoming increasingly sophisticated (Image: Getty)

Is men’s grooming still a lucrative market?

By Bronwyn Hardy

According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.

Beauty Forward 2024: Meet the US Discussion Panel

Beauty Forward 2024: Meet the US Discussion Panel

By Cassandra Stern

Our CosmeticsDesign North America panel will discuss the profile of the next generation of US beauty consumers and includes the VP of Beauty Thought Leadership from NIQ, Head of Global Supply Chain Resources for the Independent Business Association, CEO...

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…