Brand Innovation

Indie Beauty Profile Stacia Guzzo SmartyPits

Indie Beauty Profile

Stacia Guzzo, SmartyPits

By Deanna Utroske

In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...

Water reduction in beauty: a major future craze?

Water reduction in beauty: a major future craze?

By Lucy Whitehouse

From a German personal care brand explicitly called Stop The Water While Using Me! to L’Oréal’s recent partnership to rinse out shampoo with five times less water, water reduction in beauty is a trend causing a serious splash. We explore its potential...

Indie Beauty Profile LENAJAPON USA

Indie Beauty Profile

Lena Kanise Østergaard Jensen, LENAJAPON USA

By Deanna Utroske

In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...

Three apps that make consumer choice easier

Editor's Spotlight

Three apps that make consumer choice easier

By Simon Pitman

In recent months there has been a series of high level app launches targeting the beauty market – all of which are being positioned for both consumers and industry professionals as a means of navigating a complex market.

Essential brand innovation update: November

Essential brand innovation update: November

By Lucy Whitehouse

From L'Oréal's new recruitment chatbot to a new app in France that aims to tackle ingredient safety and transparency, we take a look at the latest innovations that have hit the market in November.

Ultrasonic diffusers plug the gap in skin hydration

Exclusive Interview

Ultrasonic diffusers plug the gap in skin hydration

By Natasha Spencer

Launched into the UK market initially, we spoke to originator and owner of Sanatio Naturalis, aromatherapist Valerie Ruonan Shi about how Ultrasonic Sanatio Naturalis diffusers are providing multifunctional lifestyle benefits to skin, personal and home...

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