Japanese beauty giant Kao is looking to develop new products based on distinct orchid scents, after discovering hundreds of options that are yet to be harnessed for commercial applications.
Kao has identified ultraviolet (UV) damage as the main cause of hair frizz on the outer layer of the head, and in doing so underscored a gap in its existing personal care portfolio.
Microbiome beauty brand Gallinée has launched at-home skin health test kits in partnership with biotech specialist Sequential Skin that analyse bacterial diversity of a consumer's skin, enabling personalised routine recommendations.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
The beauty industry is at the start of a truly exciting era where Artificial Intelligence (AI) becomes integrated into consumer lives, presenting huge scientific and product innovation opportunities ahead, says the global VP of science and tech and Unilever.
The concept of clean beauty has been ‘bastardised to a point’ due to multiple definitions, which means responsible brands have to be totally transparent to allow consumers to make informed decisions.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
UK Indie brand Faace has developed a daily moisturiser designed to alleviate stress with its scent profile and nourish stressed out skin with a range of actives.
According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces...
International beauty major Coty has developed an active antiperspirant formula that offers a long-lasting fragrance after application using a blend of lotus flower extracts.
Decorté Cosmetics is set to extend its bestselling Liposome skin care range with a new eye serum to reinforce its presence in the high-end beauty market.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
Leading beauty and personal care title CosmeticsDesign has unveiled a fresh look across its three regional websites across the USA, Europe and Asia that aims to improve useability and navigation of its content.
International beauty major L’Oréal has developed a lipstick formula that can be made with minimal or zero animal-derived ingredients and beeswax, suggesting it could be used to offer coloured and non-coloured combined lip care kits.
Containing the patented ‘Verisol’ bovine collagen peptides produced by Gelita, the new supplement was found to increase skin elasticity by 15% over a period of four weeks in a study of 69 women aged 35 -55, compared to the placebo group.
As the lines continue to blur between beauty and wellness products, Cosmetics Design-USA caught up with Neutrogena’s team of experts at CES about its innovative collaboration with UK-based wellness brand Nourished.
A sharper focus and drive on sustainable action and communication will be key for beauty this year, as well as continued work on spotlighting how important and central products were to consumer wellbeing and daily lives, says trade head.
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
Entrepreneur and women’s safety campaigner Joy Hoover has developed a lipstick with tech that can protect women from assault by identifying the presence of date rape drugs.
The founder of UK skin care startup SBTRCT says consumer appetite is continuing to build for solid-format beauty and personal care products – an interest it hopes to drive further with retail and NPD expansion plans.
Gulf markets offer a huge opportunity for online beauty sales due to rising demand from young consumers, claims the firm behind Nykaa, an e-commerce outfit that has enjoyed significant success in India.
Johnson & Johnson skin care brand Dr.Ci:Labo has deployed a raft of digital innovations at its latest China store as it seeks to bridge the offline and online worlds as part of a three-year strategy to build brand awareness in the country.
A fragrance label from Singapore has released a line of hand sanitisers with prebiotics to keep up with the post-pandemic premiumisation of the hand care category.
UK beauty retailer Superdrug has unveiled its budget own-brand makeup range designed to provide better accessibility for all consumers – a move that aligns well with the cost of living crisis and consumer trends, says an expert.
UK-headquartered indie brand TAKK is on a mission to carve out a new way of beauty consumption, minimising choice via genderless, simplified ranges via subscription.
NutraIngredients is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Pioneers session and present their company in Barcelona.
UK health and beauty retail giant Boots is collaborating with the menopause brand partner GenM to help women to identify supplements that may be suitable for them.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
Unilever wants to continue to plug consumer needs in deodorants and antiperspirants and hopes to deliver its next big breakthrough technology by 2030, says the company’s R&D head of personal care.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
International beauty giant Shiseido has developed a heating device that improves absorption of UV protective formulas, assuring protection after the application of makeup on top.
A round-up of CosmeticsDesign-Europe’s most-read news from August 2022 shows interest in why consumers take collagen supplements, Colgate-Palmolive’s patent on an AI oral health care device, WGSN research on consumer thinking around preservatives, and...
Japanese cosmetics giant Shiseido is set to debut three new innovations in the second half of this year as a response to the recent changes in consumer behaviours.
Mio Skincare has developed its first underarm balm using a blend of natural plant-based ingredients it says tap into rising consumer needs and expectations in the deodorant space.
International beauty major L’Oréal has developed a tinted cosmetic sunscreen formulation with UVA and UVB protection suitable for dark phototypes five and six, plugging an important market gap, it says.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
French beauty major L’Oréal Group believes it can replicate the carbon neutrality achievements of its North Asia division, with one executive confirming the firm has outlined a “clear roadmap” to do so.
The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region’s beauty brands to a wider international audience.
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Beauty must hasten sustainability action in the face of current biodiversity and climate crises, and collaboration will be a critical way forward along with focus on regenerative agriculture, says the chief sustainability officer at LVMH’s Parfums Christian...
Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
Active beauty for the eye area, including care for lashes and brows, remains a largely untapped area with plenty of promise for growth, says Swedish brand Xlash Cosmetics.
International beauty major L'Oréal has developed a digital makeup software offering virtual cosmetics and makeup artist recommendations for highly personalised augmented reality (AR) ‘looks’ to be used across online video streaming services and image...
Active hair care and skin care startup Wild Science Lab is expanding its retail footprint into the Middle East, opting for a shop in shop model that enables consumer consultation on its preventative and targeted products.
![The skin microbiome test kits contain a simple-to-use patch that consumers apply to their skin for 10 seconds, before packaging it up in a test tube and posting it off for analysis [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/gallinee-launches-skin-health-testing-kit-with-sequential-skin-to-analyse-skin-microbiomes-and-personalise-recommendations/16236964-1-eng-GB/Gallinee-launches-skin-health-testing-kit-with-Sequential-Skin-to-analyse-skin-microbiomes-and-personalise-recommendations.jpg)
![Using advanced tech to understand consumer beauty routines - showering times, water temperatures and product use - will revolutionise product development [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/08/beauty-tech-like-ai-machine-learning-and-quantum-computing-the-future-of-innovation-says-unilever-vp/16233460-1-eng-GB/Beauty-tech-like-AI-machine-learning-and-quantum-computing-the-future-of-innovation-says-Unilever-VP.jpg)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![The daily moisturiser features active and aromatherapy ingredients to tackle the effects of stress on the skin and improve mood and wellbeing [Image: Faace]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/uk-beauty-brand-faace-launches-daily-moisturiser-for-stress/16205611-2-eng-GB/UK-beauty-brand-Faace-launches-daily-moisturiser-for-stress.jpg)
![The formula contains a blended lotus extract that also offers active properties [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/20/coty-files-patent-on-antiperspirant-with-long-lasting-fragrance-using-lotus-blend-from-provital/16183967-1-eng-GB/Coty-files-patent-on-antiperspirant-with-long-lasting-fragrance-using-lotus-blend-from-Provital.jpg)
![Decorté Cosmetics to extend Liposome range with a new eye serum. [Decorté]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/decorte-extends-flagship-liposome-range-with-new-eye-serum-to-strengthen-brand/16119320-1-eng-GB/Decorte-extends-flagship-Liposome-range-with-new-eye-serum-to-strengthen-brand.jpg)
![Some medical tech innovations, like smart mirrors or watches, can ultimately and indirectly lead to beauty through routine or product recommendations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/02/medical-tech-versus-beauty-tech-the-innovative-focus-at-ces-2023-says-robin-raskin/16139546-1-eng-GB/Medical-tech-versus-beauty-tech-the-innovative-focus-at-CES-2023-says-Robin-Raskin.jpg)
![CosmeticsDesign has refreshed the look and function of its three leading global B2B publications [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/31/cosmeticsdesign-unveils-global-brand-refresh-across-usa-europe-and-asia-websites-in-2023/16131419-1-eng-GB/CosmeticsDesign-unveils-global-brand-refresh-across-USA-Europe-and-Asia-websites-in-2023.jpg)
![The lipstick formula can be made with or without colouring agents, ultimately being offered to consumers in kit-form [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/24/l-oreal-files-vegan-lipstick-patent-with-coloured-and-non-coloured-formula-options/16112015-1-eng-GB/L-Oreal-files-vegan-lipstick-patent-with-coloured-and-non-coloured-formula-options.jpg)
![The 3D-printed, seven-layered gummies could be customized to specific skin care goals and needs [Image: Nourished/Neutrogena]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2023/01/10/neutrogena-talks-nourished-skinstacks-supplement-launch-at-ces-2023/16072211-1-eng-GB/Neutrogena-talks-Nourished-Skinstacks-supplement-launch-at-CES-2023.jpg)
![Consumers across the UK and Europe use beauty and personal care products as a means to boost self-esteem and confidence and this needs to be communicated more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/cosmetic-toiletry-and-perfumery-association-ctpa-talks-2023-sustainability-and-essentiality-importance/16064228-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-talks-2023-sustainability-and-essentiality-importance.jpg)
![L'Oréal has unveiled two prototype smart makeup application devices - one for lipstick and another for brows - both designed to make the category more inclusive and accessible [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/04/l-oreal-and-johnson-johnson-launch-smart-inclusive-beauty-devices-at-ces-tech-tradeshow-2023/16054832-1-eng-GB/L-Oreal-and-Johnson-Johnson-launch-smart-inclusive-beauty-devices-at-CES-tech-tradeshow-2023.jpg)
![Each stick covertly holds two test strips that can detect presence of Benzodiazepines – commonly used in date rape drugs like Rohypnol, Ativan, Xanax, and Klonopin – with just one drop of any beverage, alcoholic or not. The lipstick also features a Bluetooth connected 'safety' button to send alerts and messages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2022/12/20/lipstick-startup-esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-bluetooth-safety-button/16038944-1-eng-GB/Lipstick-startup-Esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-Bluetooth-safety-button.jpg)
![SBTRCT offers a small range of solid skin care products, including an exfoliator, makeup remover and vitamin C booster [Image: SBTRCT]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/20/solid-skin-care-startup-sbtrct-to-launch-new-products-in-2023-and-expand-into-retail-internationally/16037768-2-eng-GB/Solid-skin-care-startup-SBTRCT-to-launch-new-products-in-2023-and-expand-into-retail-internationally.jpg)
![FSN E-Commerce Ventures s aiming to launch Gulf-based omnichannel beauty business in the next 12 months [Nykaa]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/11/22/firm-behind-nykaa-targets-underpenetrated-gcc-beauty-market/15940424-1-eng-GB/Firm-behind-Nykaa-targets-underpenetrated-GCC-beauty-market.jpg)
![Scent Journer has released a line of hand sanitisers with prebiotics. [Scent Journer]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/scent-journer-develops-prebiotic-hand-sanitisers-to-keep-up-with-post-covid-premiumisation/15912644-1-eng-GB/Scent-Journer-develops-prebiotic-hand-sanitisers-to-keep-up-with-post-COVID-premiumisation.jpg)
![The Studio London range features 136 different products, including foundations, eyeshadows and lipglosses, designed with diversity in mind [Image: Superdrug]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/03/superdrug-launches-studio-london-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy/15910400-6-eng-GB/Superdrug-launches-Studio-London-own-brand-budget-cosmetics-range-for-affordable-diverse-strategy.jpg)
![TAKK offers a range of simple and genderless bathroom essentials via its online subscription service, including hand soap, shower gel, toothpaste and shaving gel [Image: TAKK]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/28/indie-beauty-brand-takk-wants-to-tackle-choice-overload-with-essentials-range-and-subscriptions/15894155-1-eng-GB/Indie-beauty-brand-Takk-wants-to-tackle-choice-overload-with-essentials-range-and-subscriptions.jpg)
![Unilever's R&D teams are looking to take existing 72-hour sweat and odour protection to new heights [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout/15841217-1-eng-GB/Unilever-eyes-deodorant-breakthrough-for-2030-after-patented-72-hour-antiperspirant-rollout.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![Sephora says it is incorporating digital technology with the human touch via its first Asia ‘next-gen’ store. [Sephora]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch/15802089-1-eng-GB/Sephora-s-next-gen-site-mixes-high-tech-tools-with-the-human-touch.jpg)
![Shiseido says its heating device improves absorption of UV protective formulas even if makeup is applied on top [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/shiseido-heating-device-for-sunscreen-and-skin-to-improve-uv-protection/15774288-1-eng-GB/Shiseido-heating-device-for-sunscreen-and-skin-to-improve-UV-protection.jpg)
![Mio Skincare's Pit Proof deodorant is 100% natural, made using a blend of plant oils, extracts and minerals [Image: Mio Skincare]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/mio-skincare-launches-pit-proof-deodorant-to-plug-natural-beauty-consumer-demands/15711171-1-eng-GB/Mio-Skincare-launches-Pit-Proof-deodorant-to-plug-natural-beauty-consumer-demands.jpg)
![According to L'Oréal, tinted high-coverage sunscreens for dark skin types are limited and those on the market have sensorial drawbacks [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/19/l-oreal-patents-tinted-sunscreen-for-dark-skin-phototypes-5-and-6-using-pigment-blend/15696789-1-eng-GB/L-Oreal-patents-tinted-sunscreen-for-dark-skin-phototypes-5-and-6-using-pigment-blend.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Diagnostic data from the device can then be displayed directly via a consumer app or communicated through a virtual assistant, with recommendations on oral hygiene routines and products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/colgate-palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home/15665691-1-eng-GB/Colgate-Palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home.jpg)
![L’Oréal Group believes it can replicate the carbon neutrality achievements of its North Asia division. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/08/l-oreal-has-set-clear-roadmap-for-north-asia-s-carbon-neutrality-achievements-to-be-replicated-svp/15642858-1-eng-GB/L-Oreal-has-set-clear-roadmap-for-North-Asia-s-carbon-neutrality-achievements-to-be-replicated-SVP.jpg)
![TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/08/01/what-the-presence-of-tiktok-shop-in-sea-means-for-beauty-and-social-commerce/15625938-1-eng-GB/What-the-presence-of-TikTok-Shop-in-SEA-means-for-beauty-and-social-commerce.jpg)
![LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/lvmh-parfums-christian-dior-beauty-as-a-legacy-2030-sustainability-plan-highlights-flowers-collaboration/15610679-1-eng-GB/LVMH-Parfums-Christian-Dior-Beauty-as-a-Legacy-2030-sustainability-plan-highlights-flowers-collaboration.jpg)
![Clapoti has drawn inspiration from Korea's long-standing sauna culture, aiming to inspire Western beauty consumers into regular foot care rituals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/15/foot-care-beauty-startup-clapoti-bringing-korean-sauna-culture-to-the-masses/15601613-1-eng-GB/Foot-care-beauty-startup-Clapoti-bringing-Korean-sauna-culture-to-the-masses.jpg)
![Active skin care and cosmetic products targeting the eye area, including lashes and brows, holds plenty of innovation promise in Europe [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/indie-beauty-brand-xlash-cosmetics-eyes-europe-expansion-and-future-eye-care-innovation/15595823-1-eng-GB/Indie-beauty-brand-Xlash-Cosmetics-eyes-Europe-expansion-and-future-eye-care-innovation.jpg)
![The digital makeup artist app enables users to create Augmented Reality (AR) images and filters of themselves that can be posted across online platforms or used during video streaming services like Microsoft Teams or Google Hangouts [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/12/l-oreal-patents-makeup-artist-virtual-makeup-app-for-augmented-reality-images-and-video-streaming/15592760-1-eng-GB/L-Oreal-patents-makeup-artist-virtual-makeup-app-for-Augmented-Reality-images-and-video-streaming.jpg)
![Wild Science Lab is also firmly invested in travel sizes and sampling to help expansion efforts and new consumer uptake [Image: Travel-size Hair Care by Wild Science Lab Facebook]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/08/active-beauty-startup-wild-science-lab-eyes-middle-east-expansion-and-ingredient-innovation/15584300-1-eng-GB/Active-beauty-startup-Wild-Science-Lab-eyes-Middle-East-expansion-and-ingredient-innovation.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
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