Brand Innovation

Lush drops police spies campaign following criticism

Lush drops police spies campaign following criticism

By Simon Pitman

UK-based cosmetics player has never been shy of including controversial or politically charged topics in its marketing, but a campaign criticising undercover police operations seems to have gone too far.

BIA Best Indie Brand winner Cotarde in conversation with Cosmetics Design

CD Buzz video

BIA Best Indie Brand winner Cotarde in conversation with Cosmetics Design

By Deanna Utroske

At the second annual Beauty Industry Awards event hosted by Cosmetics Design, personal care, cosmetics, and fragrance industry insiders gathered to celebrate the winners across nine categories. Here Danuta Dudek, founder of Cotarde, the 2018 Best Indie...

Croda’s new personal care website

Croda’s new personal care website

By Lucy Whitehouse

In a bid to offer a comprehensive web presence, Croda, international personal care ingredients supplier, has launched a website dedicated to personal care formulators.

IFF partners with fragrance ink player Amkiri

IFF partners with fragrance ink player Amkiri

By Lucy Whitehouse

IFF has announced its partnership with Amkiri on its Visual Fragrance Technology: a new ‘ink’ that can be drawn on the skin that also delivers a long-lasting fragrance.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

Indie Beauty Profile Brianne West Ethique

Special Newsletter: Indie Beauty Profile

Brianne West, Ethique

By Deanna Utroske

In her Indie Beauty Profile, Brianne West, founder of Ethique (a brand that makes only solid-bar-form personal care and beauty products), shares a bit of what she’s done to create a successful brand that stands as an example of what a more socially, culturally,...

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