Brand Innovation

Soeder hopes that its practices can showcase how other beauty and personal care brands can start to establish fully circular processes

Start the week with a startup: Soeder

By Kirsty Doolan

Every fortnight we talk to a game-changer startup brand about why it exists and how it plans to change the industry. This week we spoke to founders of the personal care brand Soeder, Hanna and Johan Olzon Åkerström, about its circular business model,...

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

There has been a resurgence of interest in hair relaxers, which appears to be driven by social media (Image:Getty)

5 Black hair care trends to watch in 2024

By Keysha Davis

Black hair care remains a dynamic sector within the hair category, with styling trends and methods continuing to shapeshift at a rapid pace.

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Grooming products designed for men are becoming increasingly sophisticated (Image: Getty)

Is men’s grooming still a lucrative market?

By Bronwyn Hardy

According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.

Beauty Forward 2024: Meet the US Discussion Panel

Beauty Forward 2024: Meet the US Discussion Panel

By Cassandra Stern

Our CosmeticsDesign North America panel will discuss the profile of the next generation of US beauty consumers and includes the VP of Beauty Thought Leadership from NIQ, Head of Global Supply Chain Resources for the Independent Business Association, CEO...

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…

Startup: Precision Skin: personalised skin care

Start the week with a startup: Precision Skin

By Kirsty Doolan

Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...

Use of plant milking technology is set to be a big trend for the cosmetics industry this year (Image: Clariant)

What you need to know about plant milking for cosmetic ingredients

By Plant milking: what you need to know

Plant milking was pioneered over 15 years ago by French biotech company Plant Advanced Technologies and it’s back on the agenda this year, as the pressure is on to find more sustainable ways to work with plant-based beauty ingredients.

(Image: Getty)

Designing and branding synthesised ‘natural’ beauty products

By Kirsty Doolan

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and...