Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.
L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.
An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.
Consumers are swayed by superstitious beliefs in their buying
decisions is one of the conclusions applicable to beauty marketing
professionals in the latest issue of the Journal of Consumer
Research.
As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.
![Olive Young's sales data highlights the differring purchase preferences of US, UK, and Japanese consumers. [Olive Young]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/olive-young-sales-data-reveals-uk-us-japan-consumer-k-beauty-preferences/17793775-1-eng-GB/Olive-Young-sales-data-reveals-UK-US-Japan-consumer-K-beauty-preferences.png)
