Clean & Ethical Beauty

Applying green principles to beauty NPD, especially in the area of preservatives, will be key in driving forward circularity [Getty Images]

Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN

Green chemistry can ‘future proof’ cosmetics: Expert

By Kacey Culliney

Green chemistry takes industry from linear to circular thinking, representing the future of truly sustainable innovation, particularly when creating new blends for preservation, an expert says.

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