The sensory qualities of a cosmetic product are essential nowadays and consequently sensory analysis methods are being used more to support projects more efficiently, according to a new paper.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
Andrea Van Dam, CEO, of Women’s Marketing, Inc., spoke with Cosmetics Design about how significant Hispanic women, crossover trends, and word-of-mouth marketing are for the category.
Henkel has taken a novel approach to consumer testing its Schwarzkopf hair products by launching its new VIP Tester program and offering selected internet users the possibility to exclusively test its latest styling, hair care, and colour products.
Global cosmetics firm Shiseido is partnering with leading Greek distributor Folli-Follie in a bid to crack the country’s prestige market given the changing market conditions.
We all love finding a bargain and with a new generation of savvy shoppers hitting the aisles it is important for manufacturers to offer good value and promote their products through beauty and lifestyle bloggers.
Luxury fashion house, Hermès has revealed that its' fragrance arm in Japan is up 20% – a rise the brand attributes to a “selective distribution network”.
PZ Cussons says it will focus on and remains confident of a strong recovery after pre-tax profit and sales dropped, with the falling oil price, weak currency and the threat of violence in Nigeria taking their toll.
Hindustan Unilever is shaking up its marketing approach by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
A convergence of technology developments in beauty and in communications is transforming our relationship with cosmetics products and solutions, and this means legacy companies must adapt to retain their position as the main provider of beauty.
The objectification of women and unrealistic images in advertising has long been a problem and serves to alienate people, but new research says that thin models in advertising may not attract or influence women to buy products.
The internet and social media in particular have the potential to boost sales of personal care devices as consumer recommendation and influence make them a powerful marketing platform, says Euromonitor.
UK women are seeking more quality from their hair care products and are using the web to find the best that money can buy which is helping to boost the prestige market as consumers look for luxury products at reduced prices.
Revlon has increased its global footprint with the acquisition of UK fragrance management company CBBeauty, which also includes distributor SAS & Company.
The Slow Cosmétique Association is launching an online marketplace for the products of 41 natural and eco-friendly beauty brands in a bid to promote 'a more responsible' way to consume cosmetics.
It is a trend we are seeing a lot these days from ingredients suppliers – conducting their own consumer research – and it is important to do this to ensure you are meeting specific demands and offering customers the most relevant solutions.
The Unilever brand in partnership with Crown Aerosol Packaging of North America launched a line of new hairsprays in cans sensibly designed to catch the attention of consumers.
The weak euro provided a ‘very positive currency impact’ for L’Oréal’s first quarter sales after the market slowed in Europe, with acceleration expected later in the year.
As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth for cosmetics, mainstream brands are investing in varied ranges to cater to this demand.
We spoke to Raphael Bemporad co-founder of BBMG, a consultancy specialized in green brand strategies, who lifts the lid on the importance of tapping into 'aspirational' consumers as a means of getting the right message out effectively.
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
The purchasing behaviour of hair and skin care products does not match many brands’ marketing strategies as the dynamics of beauty marketing have changed across the globe – so it is time to respond to this new digital world we live in…
When women are at their most fertile they often seek more options in men, and this also leads to them seeking greater variety in consumer products such as what make-up and which brand to choose; so marketers take note, says a new study.
Beiersdorf says it expects to see strong sales growth this year despite tough economic conditions, with company CEO Stefan Heidenreich stating that he is ‘cautiously optimistic’ for 2015.
Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
As natural and organic demand continues to increase and many manufacturers in Europe are now targeting this market, a consortium of companies and research centres are working on a project to develop biodegradable and organic antioxidant creams for cosmetic...
L2’s study from the holiday period, yet to be officially released, suggests UK brands are not effectively targeting consumers who like to buy gifts online.
Chemicals company BASF has developed its latest anti-ageing face care concept on the back of a consumer study looking at personal characteristics and needs of six consumer archetypes.
Innovative beauty treatments and devices are the biggest growth drivers in the skin care market and will be the biggest influences in the foreseeable future, according to a new report.
Personalised make-up products hold the key to success in the Spanish market as marketers face a tough challenge in an unfavourable economic environment.
As 2014 draws to a close, we are all looking to next year and for cosmetics companies, and many others in the fast moving consumer goods sector, 2015 will see packaging play an important role in attracting consumers.
Skin care and particularly anti-ageing has often been a highly attractive market targeting women; but now, in Germany, it appears the opportunity lies in the men’s arena as they grow increasingly image-conscious.
Personal care manufacturer Beiersdorf has launched a new travel retail product which will strengthen its anti-ageing offering, with a particular focus on the masstige market.
Estée Lauder Companies has met with huge success in Asia on the back of a targeted approach to product development that delivers tailored products specifically designed for Asian consumers.
Global ingredients supplier DSM has tailored the marketing and positioning of its Regu-Scence skin active in order to meet the needs of Asian consumers.
The acquisition of a new business on the flavours side of the Symrise business boosts group sales, but on the fragrance and care side of the business, sales remain stagnant amidst tough market conditions.
L’Oreal’s Travel Retail Division is launching its Vichy, La Roche-Posay and Kérastase brands in selected Travel Retail locations in Asia and the Americas, as it looks to capitalize on its ‘sixth continent’.
The company intends the new dispensing solution, an airless pump-on-a-tube design, to go beyond functionally and to ensure consumers tangibly connect with a given product based on their sensory experience of the package.
Following a study where Russian and French consumers were found to favour 'glowing' benefits from base care products, DSM has launched a new marketing concept around naturally glowing skin.
The facial mask trend appears to have made the jump from the Asia Pacific region and is now showing the first signs of really taking off in Europe, according to market research group NPD.
Packaging firm Lindal has turned its attention to developing aerosol solutions for high viscosity products in order to stay ahead in the global shaving cream market, and has already caught the eye of Unilever.
The Sustainable Cosmetics Summit conference will open its doors in Sao Paulo this Thursday, making it the third edition of the event for the Latin America region.
According to market researcher Mintel, while prestige colour cosmetics are recording the biggest growth in the UK, mass-market products still dominate categories such as nail polish and increasingly challenge their more luxurious counterparts.
Hindustan Unilever has confirmed its intent to expand the company’s direct distribution efforts in India, launching another novel marketing initiative which targets the individual personal care consumer.
New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.
