Beauty and personal care company Sanctuary Spa says it’s on a mission to help close the 'self-care gap'. By this it means the desired amount of self-care each of us need per day for optimum wellbeing, versus the actual amount we get.
The collective will be made up of a group of high-profile self-care advocates that the brand has specially chosen.
It features TV personality and podcaster Lisa Snowden, high-profile beauty journalist Nadine Baggott, much-loved makeup artist Adeola Gboyega and ‘This is Mothership’ duo: fashion stylist Gemma Breger and beauty editor, Sam Silver.
Overcoming the 'self-care gap'
“At Sanctuary Spa we believe self-care is unique to every individual and so are the challenges in overcoming the ‘self-care gap’; the difference between the time we want versus the time we actually have for self-care,” said Peter Stocks, Head of Brand at Sanctuary Spa.
“The Collective brings together five women with distinctive and unique perspectives, from different lifestyles, all with different experiences," he continued. "The Collective and Sanctuary Spa have a unifying passion; encouraging others to find time for self-care.”
Stocks explained that the self-care collective will help the brand amplify the conversation around self-care, celebrating the individualised approaches we all have while sharing lessons they’ve learnt about self-care through their work and personal development.
They will showcase this beginning with a panel talk hosted by Lisa Snowdon, bringing together media and key opinion leaders to ask questions and listen to how their different lifestyles impact on self-care choices.
This will then be amplified by a radio day from Lisa Snowdon and through the social channels and podcasts of the collective, as they talk authentically to their own audiences about self-care.
Switch off from the noise
The collective has been launched to coincide with the brand’s new Golden Sandalwood Natural Oils collection – a six-piece range that blends sandalwood, black pepper and freesia for a summer-ready scent. The formulations are designed to give intensive results. Some products make 'seven-day moisture' claims. And they have quick and easy-to-use formats, so consumers can enhance their self-care even when stretched for time.
“Golden Sandalwood aimed to be self-care range that suits every woman. From the much-loved fragrance of Sandalwood, to the rich indulgence of oils, sand, salt; those sensorial aspects of the range that help to create Your Sanctuary in your home,” shared Stocks.
He says the range was designed to help people “switch off from the noise and business of the world and tune into a moment of time that is just yours.”
The products cater to different schedules, whether consumers only have two minutes of space in the day to coat their skin in oil in the shower so they can quickly moisturise their skin.
The brand says the shower has now replaced the bath as the moment for a ritual of care and that its shower-based product innovations celebrate "making the shower our most accessible self-care tool."
So what’s next in the pipeline for Sanctuary Spa? “We’re working on a new product that will become your new summer saviour and solves a commonly expressed moisturising dilemma,” Stocks shared. “But no more hints for now!”