Sustainability and circular beauty

Lush has a sense of activism embedded into its culture, from its founders through to everyday employees, which has helped accelerate change [Getty Images]

Sustainable Cosmetics Summit 2022 Paris, France

Lush exec: ‘If you want to make change, hire activists’

By Kacey Culliney

Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.

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