Sustainability and circular beauty

There are currently seven personal care brands participating in Loop's waste-free UK e-commerce platform, though not all have officially launched durable products yet

Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen

Loop power: Big beauty brands see ‘great opportunity’ in reusables

By Kacey Culliney

Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.

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