The beauty industry can draw inspiration from climate change activist Greta Thunberg to develop purpose-led and sustainable brand strategies that will thrive in a post-pandemic world, says a retail design expert.
The ongoing COVID-19 pandemic has inspired a wave of cosmetic creators eager to develop and refine product concepts at-home, and design and engineer specialist Mayku wants to support this growth with its desktop vacuum former.
The skin microbiome continues to ignite interest as science fast advances and product innovations hit shelves, but where exactly are the biggest opportunities for industry and what will be the key challenges moving forward?
The UK cosmetics and toiletries sector will see a €1.8bn (£1.7bn) value decline in 2020, after a tough year largely defined by the ongoing coronavirus (COVID-19) crisis. But growth will return in 2021 with the right investments, says GlobalData.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
International skin care major Beiersdorf has reported a sales drop for the first half (H1) of 2020, with luxury brand La Prairie especially hard-hit by COVID-19 whilst its derma brands defied the crisis.
Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.