COVID-19

Consumers have made a link between the singularity event of COVID-19 and planetary change; propelling sustainability concerns to the fore (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part II

Beauty can expect ‘two waves’ of sustainability interest post-COVID

By Kacey Culliney

The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...

Follow us

Products

View more

Webinars