Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
International skin care major Beiersdorf has reported a sales drop for the first half (H1) of 2020, with luxury brand La Prairie especially hard-hit by COVID-19 whilst its derma brands defied the crisis.
Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking...
The ongoing coronavirus (COVID-19) pandemic has accelerated and morphed consumer trends globally, with most shoppers now seeking out beauty brands and products perceived as clean, ethical and community-focused, experts say.
Consumer goods major Unilever will unify its split Anglo-Dutch legal structure into a single parent company in the UK – a move set to future-proof business, especially important during COVID-19, its CEO says.