Unilever-owned brand Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout the COVID-19 pandemic.
UK beauty consumers pared down skin care routines last year, adopting minimalist, back-to-basics approaches that led to a decline in overall prestige product sales, according to the NPD Group.
Shiseido is adamant that human contact is still essential to drive beauty sales but believes it can be enhanced greatly by tools such as Artificial Intelligence and Augmented Reality, according to its chief digital officer.
CosmeticsDesign editors break down the beauty and personal care acquisitions, product innovations and challenges that have arisen under the pressure of the COVID-19 pandemic.
Personal care giant Colgate-Palmolive is shifting away from traditional line extensions, taking a design-led innovation approach that considers user experience and trends from start-to-finish, with teams focused on opportunities in active oral care, the...
A round-up of CosmeticsDesign-Europe’s most-read news from February 2021 shows interest in Unilever’s beauty divestiture plans, the CosIng listing of natural whole-hemp CBD and research into sustainability and active skin care trends amidst COVID-19.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
Procter & Gamble will continue to prioritise superior product design, packaging, and retail execution because it is a far-reaching opportunity that can strengthen long-term competitiveness, says its vice chairman, COO and CFO.
Japanese personal care major Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit which has been severely affected by the COVID-19 pandemic.
Japanese cosmetics giant Shiseido Company has highlighted its plans for its key brands like SHISEIDO and ELIXIR as it focuses on building a powerful portfolio centred on skin beauty.
Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
Total wellness is now integral to beauty routines and COVID-19 has driven many consumers to prioritise more ethical brands, add in rising expectations around digital experiences and product quality and 2021 has plenty of important movements to watch,...
The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.
Personal care major Unilever has reported a net sales drop for the fourth quarter and full year of 2020, though its CEO remains pleased with the company’s resilience and volume-based growth.
Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...
A round-up of CosmeticsDesign-Europe’s most-read news from January 2021 shows interest in blue light protection ingredients, a move from France to bypass China animal testing and market challenges around growth in the wake of COVID-19.
A Singapore-based aesthetics firm has developed an 100% plant-based anti-bacterial facial mist that it claims can prevent maskne while hydrating and soothing the skin.
Convenience has surged to the forefront of shopping priorities in health and beauty as lockdown measures and social distancing continue during COVID-19, but opportunities remain to offer something beyond the traditional product assortment, says a senior...
In this episode of Beauty Broadcast we dive into the hand care category with B&B Labs and Corum to discuss how COVID-19 has influenced the category and its chances of continuing to thrive post-pandemic
Kao Corporation aiming to develop lactic acid-based hand care products with long-lasting antimicrobial properties based on latest research into the hand barrier.
Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe
The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Sustainable living and environmental actions are top of the agenda for consumers across the globe in 2021, proving the importance of green beauty offerings, says L’Oréal’s Garnier president.
Luxury cosmetic and fragrance markets in the UK, France and Germany have all shown signs of recovery thanks to growth in e-commerce, particularly in prestige perfumes and skin care, finds The NPD Group.
In conversation with the CTPA and British Beauty Council
Specific financial support from government will be critical if UK cosmetic and personal care businesses are to survive the latest nationwide lockdowns, say trade association heads.
A round-up of CosmeticsDesign-Europe’s most-read news from December 2020 shows interest in trend predictions and reflections, industry noise on EU animal testing regulations and microbiota-targeted innovation from Unilever.
The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...
COVID-19 skin manifestations can vary greatly from serious and painful lesions to uncomfortable rashes, but treatments so far have been lacking and warrant consensus protocols to ensure best targeted approaches are taken, concludes a Dermatology review.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
The beauty industry has faced a challenging year, shaped by the ongoing COVID-19 crisis, regulatory changes under Brexit and incoming sustainability legislation at EU level. But industry has learned so much and remains innovative and driven in its approach...
UK parents are increasingly interested in clean beauty and concerned about ingredient safety in baby and toddler skin care products, creating opportunities to premiumize the category despite the ongoing COVID-19 crisis, says Mintel.
The ongoing COVID-19 pandemic has accelerated consumer demand for greener baby and toddler skin care, driving popularity of clean label, natural and organic, and vegan-certified products, says GlobalData.
Amorepacific has illustrated how wearing a protective face mask can adversely affect the skin – in what is believed to be a first-of-a-kind study on non-healthcare workers.
Consumer goods major Unilever has completed the unification of its Anglo-Dutch legal structure in a move it says will future-proof business by enabling greater flexibility on strategic portfolio updates.
Personal care major Colgate-Palmolive has released details of a clinical research programme underway that aims to validate the potential of oral care health products in slowing the spread of COVID-19.
The global halal cosmetic and fragrance markets have taken a hit during the Covid-19 pandemic, but it has also created opportunities for new product lines such as hand creams, face cream, eye care, and sanitisers.
UK consumers have spent more money on self-tanning products and more time taking baths during COVID-19 lockdown despite a multi-million cutback in overall beauty spend, finds The Body Shop.
Poland’s beauty category like many other EU markets has been hard hit by the ongoing COVID-19 crisis, but industry is showing signs of recovery, says the Polish Union of the Cosmetics Industry.
Unilever has communicated promising preliminary findings on research it commissioned for the use of Cetylpyridinium chloride (CPC) mouthwash as a preventative measure against viral transmission of COVID-19.
The ongoing global COVID-19 pandemic has heightened appreciation for fragrances and consumers are now seeking out scents that reinforce positive wellbeing and a sense of good hygiene, finds research from Firmenich.
COVID-19 has created a dramatic and far-reaching shift in consumer habits, accelerating e-commerce, highlighting hygiene and hands, and soaring self-care to the top of the beauty agenda, according to Euromonitor International.
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
The beauty and personal care world has faced significant upheaval on a global scale during the ongoing novel coronavirus (COVID-19) pandemic, but it has also emerged as resilient and innovative despite consumer and retail trends morphing at great speed....
P&G’s razor and personal care brand Gillette announced a 2030 sustainability plan this week and simultaneously shared data from a survey of 5,000+ men across 11 countries conducted in partnership with Lucid.
Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.
Personal care major Unilever has reported a net earnings dip for the third quarter of 2020 despite signs of volume-led growth across the business, particularly in skin cleansing.
The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) causing the COVID-19 outbreak was found to survive on human skin for as long as nine hours, although it can be inactivated by ethanol within 15 seconds.
The ongoing COVID-19 pandemic has thrust hand care into the spotlight and beauty brands ought to focus product development on multi-hybrids with aromas and active ingredients that protect and inspire wellness, says WGSN.
Use of facial skin care products has risen in the UK during COVID-19 as consumers turn to cleansers, masks and toners to improve their overall skin health and boost wellbeing, finds Mintel.
![Lifebuoy says it will double down on product innovation and aggressive marketing tactics in order to maintain the sales boom seen throughout COVID-19. [Lifebuoy]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/04/06/product-innovation-and-aggressive-marketing-key-for-success-post-covid-19-unilever-s-lifebuoy/12332246-3-eng-GB/Product-innovation-and-aggressive-marketing-key-for-success-post-COVID-19-Unilever-s-Lifebuoy.jpg)
![Shiseido said human contact is still essential to drive beauty sales but believes it can be enhanced greatly by AI and AR. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/30/shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant/12310916-1-eng-GB/Shiseido-is-using-tech-to-make-2021-the-year-of-the-empowered-beauty-consultant.jpg)
![The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and design. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/03/03/change-fosters-innovation-how-the-pandemic-is-driving-new-beauty-packaging-and-design-trends/12208460-1-eng-GB/Change-fosters-innovation-How-the-pandemic-is-driving-new-beauty-packaging-and-design-trends.jpg)
![Kao Corporation is prioritising investments in digital technology as part of its plans to radically reform its cosmetics unit [Curél / Kao Corp]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-ceo/12174208-1-eng-GB/Kao-must-make-bold-upfront-investments-in-digital-to-secure-growth-of-cosmetics-division-CEO.jpg)
![Shiseido Company has highlighted its plans for its key brands as it focuses on building a powerful portfolio centred on skin beauty. [Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/16/shiseido-outlines-plans-for-key-brands-as-it-seeks-to-recover-from-covid-19-slump/12182881-1-eng-GB/Shiseido-outlines-plans-for-key-brands-as-it-seeks-to-recover-from-COVID-19-slump.png)
![SK-II is reinforcing its e-commerce business with personalised beauty initiatives. [P&G / SK-II]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/sk-ii-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce/12161195-1-eng-GB/SK-II-turns-to-personalisation-to-forge-closer-consumer-connections-via-e-commerce.png)
![ONLY Group develops 100% plant-based anti-bacterial facial mist. [ONLY Group]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/only-group-develops-anti-bacterial-facial-mist-to-keep-maskne-at-bay/12101199-1-eng-GB/ONLY-Group-develops-anti-bacterial-facial-mist-to-keep-maskne-at-bay.jpg)
![Kao aiming to develop lactic acid-based hand care products with long-lasting antimicrobial properties. [Kao Corp]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/kao-looking-into-development-of-lactic-acid-based-anti-bacterial-hand-care-based-on-latest-research/12074272-1-eng-GB/Kao-looking-into-development-of-lactic-acid-based-anti-bacterial-hand-care-based-on-latest-research.jpg)
![Amorepacific has illustrated how wearing a protective face mask can adversely affect the skin [Amorepacific]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/amorepacific-research-demonstrates-how-skin-is-affected-by-long-term-use-of-protective-face-masks/11993111-1-eng-GB/Amorepacific-research-demonstrates-how-skin-is-affected-by-long-term-use-of-protective-face-masks.jpg)
![Pupa Milano is gearing up to take on the ‘huge potential’ of Asia’s beauty market. [Pupa Milano]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/06/07/pupa-milano-eyes-growth-in-asia-on-the-back-of-new-makeup-and-skin-care-innovations/16409123-1-eng-GB/Pupa-Milano-eyes-growth-in-Asia-on-the-back-of-new-makeup-and-skin-care-innovations.jpg)
![Puig says it is focusing on livestreaming, pop-ups, and exclusive launches to engage with younger consumers in the travel retail channel. [Christian Louboutin Beauty]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/puig-captures-younger-travellers-in-asia-with-livestreaming-pop-ups-exclusive-launches/16409069-1-eng-GB/Puig-captures-younger-travellers-in-Asia-with-livestreaming-pop-ups-exclusive-launches.jpg)
