The ongoing COVID-19 pandemic has inspired a wave of cosmetic creators eager to develop and refine product concepts at-home, and design and engineer specialist Mayku wants to support this growth with its desktop vacuum former.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
L’Oréal UK & Ireland has partnered with TerraCycle to launch a nationwide makeup recycling campaign across the UK, enabling consumers to return empties of any coloured cosmetic brand at in-store drop-off points across the country.
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Sustainable beauty packaging options are in high demand and short supply. But Ezonyx, a biotech and IP licensing company, hopes to add to that supply with its new degradable bioplastic.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Italian packaging specialist Mktg Industry has developed a separable double-layered paper and plastic design for lipsticks, enabling easy refills and simply recycling for consumers.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
