Personal care major Unilever is ramping up its refill and reuse trials in UK retailers, adding a ‘return on the go’ system for convenient in-store collection and return of pre-filled stainless-steel bottles across key brands.
Japanese personal care major Kao Corporation has piloted a new initiative to use chemically recycled plastic for its cosmetics packaging in effort to further its efforts to improve its circularity.
Australian personal and home care manufacturer Natures Organics has launched a range of refillable hair care products as sustainable packaging is rapidly becoming an “expectation” from Australian consumers.
Nearly 1 year ago, Eastman introduced a new portfolio of beauty packaging materials made with a percentage of plastic that had gone through the company’s molecular recycling process. Now LVMH is putting a luxury lip product from Dior on the shelf in Eastman...
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Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.
Shiseido-owned ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025 as part of the multinational’s sustainability goals.
Health care major GlaxoSmithKline (GSK) has partnered with packaging specialists Albéa and EPL to develop fully recyclable laminated toothpaste tubes, with a first launch under Sensodyne set for Europe this year.
Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever’s biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.
Reusable and refillable concepts are an area the L’Oréal Group has pinpointed for development as it works towards its ambitious sustainability goals, according to a leading regional exec.
Personal care major Beiersdorf has co-developed renewable plastic packaging using by-product oils from the forestry industry that it will roll out globally under its Nivea Naturally Good face care range.
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Giving the longest life possible to molecules that make up a product is what circularity is all about, and the reuse movement in beauty is a particularly exciting and innovative path forward, says the CEO and founder of US recycling major TerraCycle.
Personal care major Beiersdorf has co-published a guidance document on the suitability of post-consumer recyclates in cosmetic grade packaging that it says should fuel urgently needed change.
Berlin studio Look Labs has collaborated with Canadian artist Sean Caruso to launch a digital fragrance encoded into non-fungible token (NFT) artwork to accompany a limited rollout of its unisex perfume, a move it says is a nod to the future of prestige...
Swedish eco-startup Lifelong has developed a range of powdered personal care products that need to be mixed with water by consumers and stored in durable containers, drastically overturning traditional habits, its founder says.
In partnership with global specialty materials company Eastman, the beauty maker plans to meet 2025 sustainability goals using recycled and/or recyclable plastic for its luxury cosmetics packaging.
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![Kao Corporation has piloted a new initiative to use chemically recycled plastic for its cosmetics packaging. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-furthers-circular-beauty-goals-with-plans-to-use-chemically-recycled-plastics-for-cosmetics/12546635-1-eng-GB/Kao-furthers-circular-beauty-goals-with-plans-to-use-chemically-recycled-plastics-for-cosmetics_news_teaser_medium.jpg)
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![ELIXIR is targeting to convert all of the brand’s flagship products into a refillable format by 2025. [Shiseido / ELIXIR]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/shiseido-s-elixir-aiming-for-all-key-products-to-be-refillable-by-2025/12503918-1-eng-GB/Shiseido-s-ELIXIR-aiming-for-all-key-products-to-be-refillable-by-2025_news_teaser_medium.jpg)
![GSK will start the transition to fully recyclable toothpaste tubes under its Sensodyne Pronamel brand in Europe this July [Image: GlaxoSmithKline/Albéa]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/25/glaxosmithkline-to-convert-toothpaste-tubes-to-fully-recyclable-including-sensodyne-aquafresh/12509134-1-eng-GB/GlaxoSmithKline-to-convert-toothpaste-tubes-to-fully-recyclable-including-Sensodyne-Aquafresh_news_teaser_medium.jpg)
![Unilever will launch recyclable toothpaste tubes in India and France. [Getty Images]](https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/unilever-to-launch-recyclable-toothpaste-tubes-in-india-and-france/12490623-1-eng-GB/Unilever-to-launch-recyclable-toothpaste-tubes-in-India-and-France_news_teaser_medium.jpg)
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