Packaging & design

As packaging designers move towards using more easily recyclable materials, pack designs are taking a less-is-more approach to aesthetic design, focusing on clean, simple labelling and muted colours.  (Image: Getty)

Cosmetics packaging trends to watch

By Kirsty Doolan

Ahead of the upcoming London Packaging Week, we discover what’s happening now and what’s coming next in beauty and personal care packaging...

(Image: Getty)

Fragrance with feelings: The science behind emotion-inducing scents

By Sarah Cohen

Many scent marketers will claim that smells trigger 75% of our daily emotions, as the olfactory nerve is directly linked to the amygdala, the area of the brain that processes emotion. We spoke to experts to explore what’s happening in the realm of functional...

(Image: Getty)

6 beauty brands marketing responsibly to Gen Alpha

By Keysha Davis

Gen Alpha, AKA the ‘Sephora Kids’, has taken a keen interest in beauty, which has sparked much debate throughout 2024. We look at some of the brands that have since made it their mission to responsibly market their products to younger customers.

Barnes said that Christmas popup events are getting earlier each year due to the popularity of Black Friday sales

4 things every beauty brand should know about experiential popups

By Kirsty Doolan

In-real-life popup experiences continue to be a strong bet for beauty and personal care businesses that want to raise their brand profile, launch a new product and generally attract new loyal customers. But what do brands need to know before they invest...

b.kolor's value chain covers the entire creation process from the customer’s brief until the end product

Givaudan acquires b.kolor to expand makeup & skin care offer

By Kirsty Doolan

Swiss beauty and fragrance ingredients company Givaudan has acquired b.kolormakeup & skincare (b.kolor) – an Italian beauty manufacturer that specialises in developing and producing finished colour cosmetics and skin care products.

The report stated that no one needs forever packaging for a 'temporary' beauty or personal care product (Image: Getty)

How plastic-free beauty could ‘futureproof’ your bottom line

By Kirsty Doolan

With so many new environmental legislations in place in Europe and beyond, a new report boldly states that cosmetics companies need to transition away from using plastic in both formulations and packaging, or they will face long-term financial losses....

9 new beauty packaging innovations

9 new beauty packaging innovations

By Kirsty Doolan

What’s trending in beauty and personal care product packaging development? Here’s nine recent developments in luxury cosmetics packaging…

Bringing new beauty brand Joonbyrd to life

Bringing Joonbyrd to life

By Kirsty Doolan

As beauty product packaging becomes increasingly ‘TikTok-friendly’, we spoke to the UK-based luxury packaging supplier Hunter Luxury about its recent project with new doctor-based skin care brand, Joonbyrd.

What’s trending in beauty product packaging?

By Kirsty Doolan

We spoke to a branding expert who has worked with some of the world’s biggest beauty businesses about what’s happening now and what’s coming next in terms of beauty and personal care product packaging…

11 packaging innovations seen at MakeUp in Paris

11 packaging innovations seen at MakeUp in Paris

By Kirsty Doolan

Every year the MakeUp in Paris trade show celebrates the cutting-edge industry developments seen among exhibitors through its Innovation & Trend (IT) Awards. This year, we've put a focus on the latest packaging innovations seen at the show......

INC-4 Takeaways © samael334 Getty Images

Results from UN INC-4 negotiations on a global plastics treaty

By Cassandra Stern

The fourth session of the UN Intergovernmental Negotiating Committee advanced the draft text for a global treaty on plastic pollution, emphasizing sustainable packaging and waste management, critical for cosmetics and personal care manufacturers.

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan


According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

General manager of the Indian market Mayur Kapse said the new creative centre will

Eurofragrance steps up Indian expansion

By Kirsty Doolan

The multinational fragrance house saw strong sales for 2023 in all markets and has unveiled plans to reinforce its position in India’s fast-growing fragrance market.

Beauty NPD roundup: May

Beauty NPD roundup: May

By Kirsty Doolan

10 new beauty and personal care product launches to know about…

© CosmeticsDesign

NYSCC Suppliers’ Day 2024: Special Events, Staples & Highlights

By Cassandra Stern

In addition to a diverse offering of educational sessions and an engaging array of exhibitors across the show floor, this year’s NYSCC Suppliers’ Day conference will offer several special events, show staples, and activities to supplement attendees'...

Founder of Trend Sourcing agency Pascale Brousse and formulations expert and co-founder of Horée Cosmetiques Laurence Caisey shared insights on what caught their eye at this year’s show and why they thought this was important…

A trend-hunter’s take on future beauty trends

By Kirsty Doolan

What were some of the key themes driving innovation at In-Cosmetics Global in 2024? We asked two seasoned trends experts to find out what captured their attention at the show…

The ever-growing mountain of environmental regulation changes have presented a big challenge for the cosmetics industry (Image: Getty)

Navigating environmental regulations for cosmetics

By Kirsty Doolan

As more beauty and personal care companies make the transition to become greener, sustainability has been a key theme at this year’s InCosmetics Global show. We asked the experts how companies can facilitate this transition, wherever they are in their...

Ecovia Intelligence's research shows the two accreditation categories with the highest adoption rates are 'natural and organic' and 'lower environmental impact'

What’s next for ethical cosmetics accreditations?

By Kirsty Doolan

As consumers place more demand on beauty and personal care brands to meet their ethical expectations, we spoke to an expert about the evolution of schemes that are designed to prove this commitment…

The move increases Clariant’s exposure to the active and functional cosmetic ingredients market

Clariant acquires Lucas Meyer Cosmetics

By Kirsty Doolan

Swiss specialty chemicals company Clariant has acquired Canadian cosmetics and personal care ingredients business Lucas Meyer Cosmetics from International Flavors & Fragrances (IFF) for $810m (€767m).

Lettice shared that in 20 years' time she expects the period care landscape to look dramatically different to that of today

Behind Mooncup’s launch into Asda

By Kirsty Doolan

We spoke to sustainable period care brand Mooncup about its new retail partnership with Asda, disrupting the period care market, and whether women will still use tampons and pads in 20 years time…