Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
Consumers are edging deeper into the idea of durable and reusable formats, presenting key opportunities for cosmetic and personal care innovation, says the business development manager at TerraCycle Europe.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.
Special Edition: Biotechnology for Natural Formulation
The Body Shop has spent two years building a solid supply chain with Plastics for Change in India to source Fair Trade recycled plastic and plans to integrate these materials across its global recycled plastics portfolio within three years.
Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.