Packaging & Design

Mass beauty brands should be treating environmentally-friendly packaging as part of their core brand identity, it shouldn’t just be a niche launch at the top end of the range (Getty Images)

The eco beauty package: ‘Mass brands need to step up more’

By Kacey Culliney

Sustainable packaging innovation must roll out across mass beauty and personal care if any real strides are to be made, and Western European consumers are largely ready for changes, says a Kantar Worldpanel research director.

©Getty Images \ (Evorona)

Albéa publishes a first sustainability report

By Deanna Utroske

This month the beauty packager published an 18-page report outlining the company's past, current, and future approach to environmental sustainability and, as part of the document, laid out 5 ways that Albéa is working toward a circular approach to...

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