Market Trends

The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]

Beauty 4.0 forecast: 7 trends to watch in beauty tech before 2027

By Lynda Searby

Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.

Getty | Luis Alvarez

Preparation and prevention: How to guide women through menopause

By Nikki Hancocks

Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Men's personal care market analysis: How to win over… the modern male

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

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