Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.
Consumers worldwide find vitamins, fruit and vegetable extracts the most appealing beauty ingredients, but there are others they remain wary of or confused by, according to GlobalData.
The global luxury goods market will shrink dramatically in the face of the ongoing coronavirus (COVID-19) crisis, with significant downgrades expected in Switzerland, Germany, Italy and France, says Euromonitor International.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
Dutch supplier Forestwise says interest in Illipe butter for its use in solid formulations is on the rise as the trend for sustainable beauty increases – and has opened a new site in Indonesia to meet demand.
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
The beauty and personal care industry has long advocated wellbeing and positivity and this messaging is now more relevant than ever with the ongoing coronavirus (COVID-19) pandemic, says Mintel.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
A compilation of CosmeticsDesign-Europe’s most-read news from April 2020 shows in-depth analysis on the business, consumer and retail impacts of COVID-19 generated high interest, along with Lush’s decision to temporarily suspend its online business.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
