Market Trends

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

There has been a resurgence of interest in hair relaxers, which appears to be driven by social media (Image:Getty)

5 Black hair care trends to watch in 2024

By Keysha Davis

Black hair care remains a dynamic sector within the hair category, with styling trends and methods continuing to shapeshift at a rapid pace.

Cox said the company's future goals revolve around developing new sustainable and zero-waste packaging and ecosystems for clients, and swapping as many ingredients as possible with sustainable upcycled counterparts (Image: Getty)

Start the week with a startup: Genie Supply

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO of Genie Supply, Megan Cox, about how her private label business model could be the future of beauty product...

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Grooming products designed for men are becoming increasingly sophisticated (Image: Getty)

Is men’s grooming still a lucrative market?

By Bronwyn Hardy

According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.

Skin redness or erythema is a common side effect of the skin condition rosacea (Image:Getty)

3 breakthroughs that could treat skin redness

By Kirsty Doolan

Skin erythema – AKA skin redness or skin flushing – is a common complaint from people who suffer from rosacea and acne among other skin conditions, but can also be caused by sun exposure and allergies. We’ve rounded up three recent innovations in this...

Kaffe Bueno said this investment will help it

Kaffe Bueno prepares for growth with new funding from Borregaard

By Kirsty Doolan

Danish biosciences company Kaffe Bueno, which works with coffee by-products, has secured €6.2m in a series A funding round led by Norwegian biomass refining and eco-friendly biochemicals company, Borregaard, to help grow the business.

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…

Image: Getty

8 plant-based packaging innovations

By Kirsty Doolan

As changing regulations propel beauty brands to find new packaging solutions, bio-based packaging can be an option. Here’s a round-up of some of the latest plant-based packaging innovations…

Startup: Precision Skin: personalised skin care

Start the week with a startup: Precision Skin

By Kirsty Doolan

Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...