There’s a rising mountain of digital beauty consumers that will snowball in size and influence in coming years, and brands and retailers that understand their needs will be in a strong position for future growth, says Euromonitor International.
Consumers consider perfume an excellent way to express uniqueness and boost confidence, offering significant potential to develop personalised fragrances, says Mintel.
Interest and investment in skin microbiota-targeted cosmetics is growing but thoughts on the most suitable active ingredients for these formulations vary, so what exactly might the future look like?
Micro-targeting certain consumer groups, tweaking your marketing message and handing control back to the consumer are just some ways industry can scale up personalised beauty, says Mintel.
Dandy is a cosmetics and personal care brand out of Buenos Aires, Argentina, that is focusing in on two of the biggest trends in the Latin America market – men’s grooming and sustainability.
The men’s grooming market in the Latin American market appears to be waking from a deep slumber, as younger Latinos start to take more interest in their appearance and personal care.
The trend for men’s grooming in Latin America is one of the biggest to hit the region in recent years, but that doesn’t mean to say that tapping into this growth potential is easy.
In Latin America the naturals trends has swept the region, impacting product launches across the board. That impact has also been seen in the fast-growing men’s grooming category.
Personalisation is here to stay; clean beauty continues to bloom; and the skin microbiota maintains its hold on formulators – all in the context of a rapidly evolving regulatory landscape and important focus on sustainability, according to this year’s...
A majority of UK consumers believe personal care and beauty brands should put more effort into manufacturing products in an ethical and sustainable way, and this isn’t just a passing fad, says Leatherhead’s head of consumer and sensory insight.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
Cannabis beauty will soar over the next five years as major players integrate the plant’s active extracts into portfolios, and skin care will contribute to most of this growth, says Euromonitor International.
The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?
Mibelle Biochemistry says it will continue to strengthen its portfolio of halal offerings to keep up with the surging demand for such cosmetic products.
