Market Trends

6 beauty brands innovating in niche categories

6 beauty brands innovating in niche categories

By Kirsty Doolan

Beyond the mainstream, a spectrum of specialised niches is flourishing. From taboo beauty to ‘ugly’ beauty, we've rounded up 6 brands that have been innovating in niche beauty categories...

What are the new and unexplored categories in beauty?

What are the new and unexplored categories in beauty?

By Kirsty Doolan

Find out by signing up for our free ‘New frontiers: niche opportunities in beauty webinar’ and get exclusive insights from leading industry experts from the comfort of your desk or armchair.

11 packaging innovations seen at MakeUp in Paris

11 packaging innovations seen at MakeUp in Paris

By Kirsty Doolan

Every year the MakeUp in Paris trade show celebrates the cutting-edge industry developments seen among exhibitors through its Innovation & Trend (IT) Awards. This year, we've put a focus on the latest packaging innovations seen at the show......

ELC Acquisition DECIEM © Guido Mieth Getty Images

Estée Lauder completes Deciem acquisition for $1.7bn

By Cassandra Stern

The Estée Lauder Companies Inc. has completed its acquisition of Deciem Beauty Group Inc., enhancing its skincare portfolio with the Canadian company's innovative, transparency-focused brands, including its flagship brand, The Ordinary, for a total...

The ingredient is now so in demand that the business has had to quickly ramp up production while also scaling the process to reach commercial volumes

Start the week with a startup: Cellugy

By Kirsty Doolan

Every fortnight we talk to a beauty and personal care industry startup about why it exists and how it plans to change the industry.

IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

By Kirsty Doolan

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

INC-4 Takeaways © samael334 Getty Images

Results from UN INC-4 negotiations on a global plastics treaty

By Cassandra Stern

The fourth session of the UN Intergovernmental Negotiating Committee advanced the draft text for a global treaty on plastic pollution, emphasizing sustainable packaging and waste management, critical for cosmetics and personal care manufacturers.

In June, the brand will donate 10% of sales from its new Lottie London x Outer Banks Endless Summer Collection – created in collaboration with the Netflix show – to Toiletries Amnesty

Lottie London campaigns to fight ‘hygiene poverty’

By Kirsty Doolan

In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...

The LUSH Prize Winner Q&A 2024 © Andrii Koval Getty Images

Q&A: CDU interviews Lush Prize 2024 winner Emily R. Trunnell, Ph.D.

By Cassandra Stern

PETA's Dr. Emily Trunnell shares her thoughts on winning the prestigious Lush Prize, the impact of animal methods bias in scientific research, and the advancements and future potential of non-animal testing methods in cosmetics and other industries....

Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website

Clarins trials AI customer care bot

By Kirsty Doolan

The French heritage brand is the first prestige beauty company to do so and its CEO called it a "significant milestone".

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

The investment is part of the retailer’s focus on an O+O (Online + Offline) strategy

Superdrug: opening 25 brick-and-mortar stores in 2024

By Kirsty Doolan

The UK-based health and beauty retailer is massively investing in bricks and mortar and will have opened 25 new stores by the end of 2024 – as it celebrates its 60th year on the British high street.

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan


According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

General manager of the Indian market Mayur Kapse said the new creative centre will

Eurofragrance steps up Indian expansion

By Kirsty Doolan

The multinational fragrance house saw strong sales for 2023 in all markets and has unveiled plans to reinforce its position in India’s fast-growing fragrance market.

Beauty NPD roundup: May

Beauty NPD roundup: May

By Kirsty Doolan

10 new beauty and personal care product launches to know about…

Mintel's analysts revealed the beauty trends they are watching right now

What’s hot and what’s not in beauty right now?

By Kirsty Doolan

We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…

Cosmetify's global research has revealed each country's 'favourite' beauty brand by online search count

New research reveals Europe’s most-searched beauty brands

By Kirsty Doolan

In-depth data from one ecommerce retailer has revealed Europe’s favourite beauty brands based on online searches, as well as the world’s most popular brands based on searches and social media popularity…

The business creates sustainable ingredients using forest industry side streams, such as birch bark

Start the week with a Startup: Innomost

By Kirsty Doolan

Every fortnight we talk to a gamechanger startup about why it exists and how it plans to change the beauty and personal care industry…

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