It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Future opportunities for probiotic innovation lie within combination ingredients, precision nutrition, and next-gen strains, according to Dr. Johanna Maukonon, director of global clinical innovation at IFF Health.
The metaverse will provide an advanced means to engage and educate consumers, offer diagnosis and virtual interventions, and build data to drive stronger research in the cosmetic dermatology field, say researchers.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Supplements targeting skin health is booming, with the category experiencing more than 30% average annual growth in launches of dietary supplements between 2017 and 2021, according to new data from Innova Market Insights.
A round-up of CosmeticsDesign-Europe’s most-read news from January 2023 shows interest in expert insight on upcoming regulatory change, beauty tech launches, skin microbiome and botanicals science, and future consumer trends.
Microbiome testing start-up Sequential Bio is seeking out brand partners to provide microbiome testing for the end consumer, which it believes can help improve the enduring issue of waste in the beauty industry.
A report published by personalised nutrition (PN) experts at Qina emphasises that the opportunity for using PN with female technology (femtech) to address health conditions is vast, following an increased awareness of gender-specific health conditions...
Special Edition: Active Beauty - Vitamins, Minerals and Plant Power
Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
The fragrance and wider beauty industry must act now amidst an ongoing climate crisis and mass extinction of fauna and flora, working to collect environmental impact data and collaborate for true sustainable change, says the VP of conscious perfumery...
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
The fragrance category has evolved to become an essential category for wellness as well as self-expression, according to exclusive insights from major players Coty and L’Oréal, along with a line-up of exciting niche labels.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
The cosmetics industry is seeing a rising appetite for traditional oils that have been used for centuries by Africa’s indigenous people as the demand for new, powerful, and efficacious natural ingredients booms.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.