Following the success of last year’s Indie Trail feature, the show organizers have teamed up with the online cosmetic science education venture to expand the programing and resources available to indie beauty brand leaders at this year’s edition of in-cosmetics...
L’Oréal Group CEO cautioned that the coronavirus outbreak (COVID-19) would cause a temporary slowdown but remained confident that the company would still be able to outperform the market in 2020.
Generation Z are looking for playful beauty experiences to counter their anxiety about the future but also expect all products to be inherently sustainable and designed with purpose, say trend experts.
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Bulldog Skincare certified its hero moisturiser brand carbon neutral in the UK last year, but the move is just part of its wider sustainability journey, says the head of new product development.
‘Reduce, reuse, recycle’ is beauty’s current sustainability mantra, but what if industry went one step further and considered carbon capture in packaging materials? One futurologist says it’s do-able.
The tremendous rise of CBD beauty is continuing to fire up, fuelled by indie and skin care innovation, but weed washing and big brand resistance remain key hurdles to growth, according to Prohibition Partners.
Indie beauty brands act fast, taking opportunities in spite of risk, and this gives them the edge over corporations tied down by committee structures, says the CEO of the British Beauty Council.
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
Indie beauty has burst into the spotlight in recent years, bringing important brand values forward – areas big beauty can certainly draw inspiration from, says an indie beauty expert.
Industry must work hard to future-proof UK beauty, in terms of efficacy of products and reputation, particularly given climate concerns, says the CEO of the British Beauty Council.
Several companies in the cosmetics and personal care sector have signed on to support the Ellen MacArthur Foundation in its development of an online tool to help businesses measure and track their progress toward economic circularity.
