Market Trends

How personalisation continues to reinvent fragrance

How personalisation continues to reinvent fragrance

By Simon Pitman

Trying to generate renewed interest in fragrances is one of the biggest challenges for this category, evinced by waning sales of the most popular scents. So how to reinvigorate things?

image courtesy of Belk Beauty

Department store chain Belk launches own color cosmetics brand

By Deanna Utroske

Today the company announced its newest private-label brand, Belk Beauty. The product collection, as well as the department store itself, centers on a very Southern identity. Makeup from the new brand was inspired by regional cities such as, Atlanta, Charlotte,...

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