What matters to beauty consumers when it comes to a healthy lifestyle? This is the question we are asking in this article by exploring how the cosmetics sector can offer support to prevent and overcome various lifestyle stressors.
Amid the changing selling environment, leading beauty and health retailers, Boots and Superdrug, pursue new methods and approaches to consumer engagement and brand positioning.
International beauty products retailer, Sally Beauty, engages with platform technology provider, Service Management Group (SMG), to launch customer experience management programme.
Professional organisation, CEW UK, joins forces with retail owner, Landsec, to increase the uptake of the consumer promotional favourite in key shopping destinations around the country.
The innovation branch of Health & Happiness Group (H&H Group), NewH2, signs an agreement to acquire a minority stake in personalised skin care provider Proven Skincare and its artificial intelligence (AI) technology.
Shiseido has launched a new personalised skin care system, which combines an intelligent smartphone app and a dedicated product dispenser to provide optimal skin care tailored to current conditions.
The future of consumer spending, decision-making and experiential shopping may well be impacting the desire for new and novel engagement and selling techniques.
Centring on how urbanisation is set to impact and transform the global urban consumer profile, we take a look at how urbanisation is set to change how cosmetics and personal brands develop concepts and interact with consumers.
Amid the current marketing messages used to communicate with men in the health and wellness space, a shift is taking place that is likely to see brands embrace and adopt new approaches to improve these conversations.
Startup cosmetics brand, Wild Cosmetics, launches onto the deodorant space with a personal care product range that will reach consumers through a direct to consumer model.
Global commerce consultancy, Wunderman Thompson Commerce, reveals how the retail giant’s market share dominance drops amongst the Gen Z demographic who do not have the same level of loyalty towards the e-tailer as older shoppers.
