L’Oréal is one big beauty brand setting out on a race to the top in sustainability, but the path ahead won’t be easy – particularly when targeting consumer-use impact, says an expert consultant.
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.
The year 2020 has been acutely shaped by health, political and environmental uncertainty, and fragrance manufacturers and brands must consider this on an emotional level when working to connect with consumers, says a fragrance marketing expert.
Natural and lab-made ingredients both offer great promise in fragrances, but industry doesn’t need to pick and choose – it can weave together nature and science with the right story, says Mintel.
There is a rising potential for stress-relieving adaptogens in beauty and personal care formulations as consumers seek out products that protect and heal – beyond traditional aesthetics, a beauty expert says.
Vegan was the third most popular product claim made across online global cosmetics last year, carved out by niche independent beauty brands. And the claim will continue its rise as mass beauty takes it on, says Euromonitor International.
Natural was the top product claim made across the online global beauty and personal care space last year, driven by a huge wave of new brands entering the market. But consumer interest in the space is fading, warns Euromonitor International.
In our final episode of the Clean & Ethical Beauty Video Series, we discuss how the events of today will impact how the clean and ethical beauty category might look in the future. Scroll down to watch episode 6.
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Perfume consumers are talking a lot about fruity notes, less about herbal and citrus scents and more about sustainable ingredients in online reviews and social media engagements – conversations AI data specialist Revuze says will soon convert to purchase...
In this episode, Yve-Car Momperousse of Kreyol Essence and Emma Dawes of the Soil Association talk about how important supply chains and certifications can be in the clean beauty movement. Scroll down to watch the video.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
