The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
Ongoing concerns around greenwashing, rising supply chain costs and a growing need for transparency are the top issues facing the green beauty industry this year, according to an expert consultant.
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
The biggest skin concerns amongst both male and female consumers last year were wrinkles, fine lines and eye bags, according to data from Finnish tech firm Revieve.
Future opportunities for probiotic innovation lie within combination ingredients, precision nutrition, and next-gen strains, according to Dr. Johanna Maukonon, director of global clinical innovation at IFF Health.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
The metaverse will provide an advanced means to engage and educate consumers, offer diagnosis and virtual interventions, and build data to drive stronger research in the cosmetic dermatology field, say researchers.
Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.
The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.
Halal consumers are prioritising halal certification or logos over cosmetic ingredients due to their perceived cleanliness, safety, and hygiene, according to a Malaysian study.
As consumers continue to become better educated about product ingredients and formulations, a commitment to transparency can be beneficial for cosmetics companies and consumers alike.
Supplements targeting skin health is booming, with the category experiencing more than 30% average annual growth in launches of dietary supplements between 2017 and 2021, according to new data from Innova Market Insights.
A round-up of CosmeticsDesign-Europe’s most-read news from January 2023 shows interest in expert insight on upcoming regulatory change, beauty tech launches, skin microbiome and botanicals science, and future consumer trends.
Microbiome testing start-up Sequential Bio is seeking out brand partners to provide microbiome testing for the end consumer, which it believes can help improve the enduring issue of waste in the beauty industry.
A report published by personalised nutrition (PN) experts at Qina emphasises that the opportunity for using PN with female technology (femtech) to address health conditions is vast, following an increased awareness of gender-specific health conditions...
Special Edition: Active Beauty - Vitamins, Minerals and Plant Power
Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?
The notion that beauty consumers have a fresh appetite for hyperrealist standards and tackling taboo topics head-on continues to gain ground in 2023. But what exactly does this mean for industry?
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
There have been huge waves of innovation, collaboration and change in the beauty category this past year. Here, CosmeticsDesign-Europe takes a look back at our most-read stories in 2022.
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
The fragrance and wider beauty industry must act now amidst an ongoing climate crisis and mass extinction of fauna and flora, working to collect environmental impact data and collaborate for true sustainable change, says the VP of conscious perfumery...
Colours that amplify and communicate product benefits, influence mood and enable self-expression will rise in importance by Autumn 2024 as the beauty industry shifts away from blander hues, says WGSN.
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Retailers are getting more involved in ethical standards and certifications, with many creating in-house schemes for beauty brands stocked in-store and online, and this trend will continue to rise in importance, says the founder of Ecovia Intelligence.
Personalised solutions, true innovation and credible claims are key for beauty brands to succeed among diverse population groups across Asia and beyond, say trends experts.
‘Skintellectual’ Muslim consumers are showing strong interest in multi-purpose products that are dedicated to their specific needs, and moving away from a purely makeup-centred approach, according to market experts.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
The fragrance category has evolved to become an essential category for wellness as well as self-expression, according to exclusive insights from major players Coty and L’Oréal, along with a line-up of exciting niche labels.
CosmeticsDesign caught up with Brinn Garner, Chief Revenue Officer, and Salima Popatia, Chief Digital Officer at Orveon Global, to hear about what the beauty industry can expect this holiday season.
The prospect of more commercialisation opportunities and the insatiable demand for A-beauty is fuelling more interest in cosmetics among Australian First Nation growers.
Coty-owned skin care brand Lancaster saw sales on Hainan Island multiply by five year-on-year, boosting the beauty major’s confidence in building its skin care presence in China.
There are opportunities for beauty brands to help counter fatigue through self-care, provide experimentation and empowerment and support consumers as they seek to reinvent themselves and express their individuality, according to Mintel.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
The cosmetics industry is seeing a rising appetite for traditional oils that have been used for centuries by Africa’s indigenous people as the demand for new, powerful, and efficacious natural ingredients booms.
A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.
The beauty industry has an important role to play in empowering women worldwide aged 40+ and must move away from ageist language to better reflect the maturing confidence felt amongst this cohort, says Avon’s global VP of marketing.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
The fragrance market was projected to be worth over $30 billion globally in 2021, and more small perfume and cologne brands are entering the fray everyday.
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![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
![The perceived value of a beauty product is now more important than ever for consumers, but it's not just about price [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends/16238065-1-eng-GB/Mintel-says-value-key-in-beauty-during-cost-of-living-crisis-with-premiumisation-shopping-experiences-and-mood-key-trends.jpg)
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![Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/07/beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-revieve-ceo/16229584-1-eng-GB/Beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-Revieve-CEO.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
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![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/inclusive-and-conscious-beauty-leading-cosmetic-chemist-weighs-in-on-key-beauty-trends-in-2023/16164704-1-eng-GB/Inclusive-and-conscious-beauty-Leading-cosmetic-chemist-weighs-in-on-key-beauty-trends-in-2023.jpg)
![Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/14/l-oreal-ceo-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products/16169579-1-eng-GB/L-Oreal-CEO-says-hair-care-is-booming-as-consumers-show-interest-in-premium-luxury-products.jpg)
![Sequential Bio is seeking out brand partners to provide microbiome testing for the end consumer. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/01/30/microbiome-testing-can-help-consumers-find-the-right-products-and-eliminate-waste/16088288-1-eng-GB/Microbiome-testing-can-help-consumers-find-the-right-products-and-eliminate-waste.jpg)
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![[Pundi Produce]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indigenous-interest-first-nations-farmers-of-australia-turn-to-cosmetics-for-commercialisation-opportunities/15956903-1-eng-GB/Indigenous-interest-First-Nations-farmers-of-Australia-turn-to-cosmetics-for-commercialisation-opportunities.jpg)
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