Skin care priorities to drive sales of nutricosmetics

By Pooja Kondhia

- Last updated on GMT

Related tags Skin care Marketing

According to the latest report out by research analyst Euromonitor, consumers value skin care above other beauty purchases, as seen with the rise in the sale of anti-ageing and skin care products.

This emphasises the demand for effective treatments, which indicates the potential for the growing nutricosmetics market to offer skin care benefits.

Skin care accounted for 23 per cent of all cosmetics and personal care sales in 2010, translating to US$88 billion (€60.9 bn) in value sales. Anti-ageing is set to post by far the highest CAGR in skin care between 2010 and 2015, of 5 per cent in constant value terms with nutricosmetics tapping into this growing market, according to Euromonitor.

Supplement boom

Nutricosmetics comprises of two main categories, supplements and food and drinks, of which the vast majority of sales is contributed by the former, leading the market.

Between 2006 and 2010, supplements increased their already sizeable lead, going from total annual sales of just over US$2 billion (€1.38 bn) to approximately US$3 billion (€2.07 bn).

Fortifying food and drinks with vitamins such as A, D3 and E is just as prevalent, however, supplements are a far more established format for treating specific problems with the body, which is because of the association in many consumers' minds of taking pills to treat medical ailments.

As a result, consumers are still more familiar and comfortable with the concept of beauty supplements than of beauty foods.

Tapping into growing demand

The nutricosmetics market is following the skin care market’s lead and offering similarly targeted benefits to consumers.

As such, in skin care, there is a growing trend of segmenting products and targeting consumers depending on their age, gender and area of the body.

An example of this is the product launch by Chantecaille, of Biodynamic Lifting Neck Cream. Containing raspberry stem cells, it claims to repair damaged skin DNA, and moisturise and repair skin on the delicate neck and chest area.

However, despite continuing demand for skin care products, there is a need to familiarise consumers with the fact that key anti-ageing ingredients are also found in nutricosmetics, such as collagen and zinc that have been used in skin care for many years. This will ultimately drive sales, states Euromonitor.

Beauty From Within Conference 2012

CosmeticsDesign has once again teamed up with its sister publication NutraIngredients to host the second Beauty From Within Conference in Paris on 27th October 2011.

This year's conference will take a look at the challenges behind the education and marketing of nutricosmetics to consumers as well as covering scientific validation, new product forms and categories and exploring how to overcome the current regulation confusion.

For more information on speakers, the programme and to book your delegate place, please visit the conference website​ or email pbasreraprf@jeoz.pbz

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