L’Oreal UK uses Accenture to streamline field sales

By Pooja Kondhia

- Last updated on GMT

Related tags Marketing Europe

L’Oréal UK has chosen IT services and consulting firm Accenture to implement its Accenture CAS software platform to streamline its field sales within the UK and the Republic of Ireland.

Accenture acquired CAS in January 2011, which provides customer management and mobility solutions in order to help consumer products companies sell more products with greater profits.

CAS software

The CAS software will be integrated with the back office to provide L'Oreal with a comprehensive view of customer interactions, which Accenture CAS states will enable cosmetics and beauty company L'Oreal to maintain collaborative relationships with its trading partners.

IT director of L’Oréal UK Graham Burchell has stated the necessity for “a sales force automation application that can support the complexity of three different business divisions operating in two very different markets​”, as well as, at the same time a need for “a cost-effective solution that is aligned with a market-sized IT budget​”.

We chose Accenture CAS because we could see that their specialized consumer goods application matched the way we work today and want to work tomorrow​”.


Recently revealed sales reports showed a steady first half of 2011 for L’Oreal with a strong first quarter and steady second quarter, despite disappointing sales in Eastern Europe.

Based on reported figures, the group's sales at March 31, 2011 amounted to €5.16bn, an increase of 9.3 per cent on last year's results.

Sales between April and June reached €4.64bn showing a 4.6 per cent increase on last year, but under the expected growth rate, particularly after a strong first quarter.

The biggest slowdown came in Eastern Europe; having recorded a slight growth in this region in the first quarter, reported sales tumbled 8.2 per cent.

Related topics Business & Financial

Related news

Follow us


View more



Beauty 4.0 Podcast