Avery Dennison's new film targets production and sustainability efficiencies

05-Oct-2011 - Last updated on 06-Oct-2011 at 11:15 GMT

Related tags Packaging and labeling Packaging Marketing

Laminate specialist Avery Dennison has launched a new film that pledges to offer improvements to both compatibility and production efficiencies, as well as enhancing sustainability.

Global MDO is the latest addition to the company’s innovative Machine Direction Oritented (MDO) film product line and is being marketed as a film to bridge the gap between its high-performing MDO film range the PE85 film.

The MDO range has been around for 15 years, but the company has been constantly developing it during this time, with the Global line being the culmination of that development, through the incorporation of a series of new technologies.

Targeting sustainability and productivity enhancements

Avery Dennision says it has worked to create a film targeting the specific requirements of the personal care segment for packaging, which are currently centered on both productivity improvements as well as enhancements to sustainability.

The result of these development requirements is a film with a significant reduction in web breaks, 50 per cent less ooze and printability enhancement, as well as offering twice the amount of labels per roll, the company claims.

This means a film that provides on-shelf label clarity, a vitally important element in the hyper-competitive cosmetic and personal care segment, where stylish yet functional packaging and labelling are of vital importance on crowded retail shelves.

Less material = lower carbon footprint

Likewise, the fact that the production of the film takes up far less material leads to economies of scale as well as a reduced carbon footprint because the thinner film falls in line with the trend for light weighting and using less materials.

Kent Stobbart, product marketing director at Avery Dennsion’s label and packaging materials division in Europe, explained that, until the launch of the company latest film offering, personal care manufacturers invariably had to compromise between either a thicker film or a thinner one offering a compromised finish.

“You could get a thinner label, but it would lack rigidity. If you wanted conformability you gave up clarity,” Stobbart said, adding that the new film solved this dilemma.