All news articles for May 2024

Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website

Clarins trials AI customer care bot

By Kirsty Doolan

The French heritage brand is the first prestige beauty company to do so and its CEO called it a "significant milestone".

The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty)

How boundaries are blurring between tweakments and cosmetics

By Kirsty Doolan

As the beauty industry continues to grow, where can it go next? One potential avenue is more crossover with the ‘professional beauty’ salon/spa industry and aesthetics treatments space. We explore what this means for the cosmetics industry as we know...

The investment is part of the retailer’s focus on an O+O (Online + Offline) strategy

Superdrug: opening 25 brick-and-mortar stores in 2024

By Kirsty Doolan

The UK-based health and beauty retailer is massively investing in bricks and mortar and will have opened 25 new stores by the end of 2024 – as it celebrates its 60th year on the British high street.

The viral brand is launching several initiatives to kickstart Skin Barrier Awareness Month, starting by opening a clinical testing lab at its Glasgow HQ

Byoma: targeting the Gen A consumers “breaking” their skin barriers

By Kirsty Doolan

According to the viral-on-TikTok skin care brand Byoma, the Generation Alpha skin care boom – AKA the ‘Sephora Kids’ – has become an “epidemic” due to “lack of education resulting in mis-purchasing products”. Here's how the brand plans to...

General manager of the Indian market Mayur Kapse said the new creative centre will

Eurofragrance steps up Indian expansion

By Kirsty Doolan

The multinational fragrance house saw strong sales for 2023 in all markets and has unveiled plans to reinforce its position in India’s fast-growing fragrance market.

Beauty NPD roundup: May

Beauty NPD roundup: May

By Kirsty Doolan

10 new beauty and personal care product launches to know about…

Mintel's analysts revealed the beauty trends they are watching right now

What’s hot and what’s not in beauty right now?

By Kirsty Doolan

We caught up with two Mintel beauty and personal care analysts to discover what trends they are monitoring right now. Watch the video or read the summary below to find out what they had to say…

Cosmetify's global research has revealed each country's 'favourite' beauty brand by online search count

New research reveals Europe’s most-searched beauty brands

By Kirsty Doolan

In-depth data from one ecommerce retailer has revealed Europe’s favourite beauty brands based on online searches, as well as the world’s most popular brands based on searches and social media popularity…

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