Digital Innovation

Amazon’s beauty retail: ‘Reef safe’ claim in demand

Amazon’s beauty retail: ‘Reef safe’ claim in demand

By Lucy Whitehouse

Together, health & personal care and beauty are a significant amount of Amazon’s consumables retail in the UK: in the recent quarter, they generated £130 million in sales, up roughly 40% year on year.

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

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