Digital Innovation

L’Oréal named as the world’s fifth ‘megabrand’

L’Oréal named as the world’s fifth ‘megabrand’

By Lucy Whitehouse

This is according to Euromonitor International’s recent Top 100 Megabrands report, revealing the world’s leading Fast-Moving Consumer Goods (FMCG) brands ranked by retail sales value in 2017.

Exploring the key drivers of the French beauty market: interview

Exploring the key drivers of the French beauty market: interview

By Lucy Whitehouse

French consumers are using fewer personal care products, so being relevant to their specific demands is becoming essential. Here, Anaïs Dupuy, Business Development Manager, Kantar Worldpanel, reveals the key drivers for beauty in France and reveals exclusive...

©Getty Images \ (Kritchanut)

Aptar partners with Odore on fragrance sample distribution platform

By Deanna Utroske

The internet-of-things sampling platform company announced the partnership last month—a deal that gives Aptar and its beauty dispensers business reach in the digital retail space as well as an additional service Aptar can offer existing and prospective...

Packaging winners for 2019: ADF & PCD show awards spotlight

Packaging winners for 2019: ADF & PCD show awards spotlight

By Lucy Whitehouse

This year’s ADF & PCD awards were announced last week, with the ceremony presided over by Gilles Baudin, L’Oréal and President of the FEA, Alain Béthune, a packaging expert, and Michel Dupuis of Cojemial Conseils.

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