Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
Testing products ahead of purchase remains an important part of the overall joy a beauty product brings to a consumer, says the head of the UK’s Cosmetic, Toiletry and Perfumery Association.
Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...
Investments in temporary tattoo printing technology by beauty bigwigs hint that the future of beauty will be influenced by experimentation, the metaverse, and heightened innovation in colour cosmetics.
International beauty major L’Oréal has developed a steam treatment hair device that it says is more compact, lightweight and energy efficient, enabling long-lasting styling safely.
Use of blue biotechnology in beauty continues to gain ground, but the concept remains complex for consumers and needs to be better defined before it reaches its true potential, say scientific and innovation specialists.
Personal care major Johnson & Johnson is working with biotech specialist Sequential Skin to investigate whether there are any new markers for skin health, particularly those linked to acne and ageing.
Microbiome beauty brand Gallinée has launched at-home skin health test kits in partnership with biotech specialist Sequential Skin that analyse bacterial diversity of a consumer's skin, enabling personalised routine recommendations.
Big Brand Talks – In Conversation with Today’s Beauty Leaders
The beauty industry is at the start of a truly exciting era where Artificial Intelligence (AI) becomes integrated into consumer lives, presenting huge scientific and product innovation opportunities ahead, says the global VP of science and tech and Unilever.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
In a landscape of fluctuating consumer trust amidst, blockchain technology provides beauty a means to offer full transparency around sustainable product claims, says the MD of Provenance.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
The metaverse will provide an advanced means to engage and educate consumers, offer diagnosis and virtual interventions, and build data to drive stronger research in the cosmetic dermatology field, say researchers.
The firm behind the artificial intelligence (AI) and augmented reality (AR) features adopted by Japan’s Shiseido and a raft of Indian retailers says personalised experiences are key to give brands and physical stores the edge in an ultra-competitive marketplace.
Human health was the central focus at this year’s CES tradeshow, with swathes of medical tech innovators focused on pain relief, nutrition, sleep and hormones – all of which could ultimately lead to beauty, but only indirectly, says a tech expert.
As beauty continues its shift away from animal-based ingredients to plant-based, it’s going to be worthwhile diving much deeper into biotechnology for more sustainable, sophisticated, efficient and innovative formulas, says the CEO of US biology startup...
A round-up of CosmeticsDesign-Europe’s most-read news from January 2023 shows interest in expert insight on upcoming regulatory change, beauty tech launches, skin microbiome and botanicals science, and future consumer trends.
A report published by personalised nutrition (PN) experts at Qina emphasises that the opportunity for using PN with female technology (femtech) to address health conditions is vast, following an increased awareness of gender-specific health conditions...
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?
International beauty major Coty has filed a patent on a method to refill empty fragrance containers in-store, using a station that blends fragrance concentrate, distilled water and ethanol on-demand.
International beauty major L’Oréal has acquired a minority stake in Korean temporary tattoo tech startup Prinker to fast-forward its vision of advancing beauty tech that empowers self-expression.
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
There have been huge waves of innovation, collaboration and change in the beauty category this past year. Here, CosmeticsDesign-Europe takes a look back at our most-read stories in 2022.
A flurry of patents were filed in 2022 from industry heavyweights, including L’Oréal, Unilever, Colgate-Palmolive and Shiseido. Here, CosmeticsDesign-Europe rounds up our coverage of the year’s patent-worthy innovations.
Entrepreneur and women’s safety campaigner Joy Hoover has developed a lipstick with tech that can protect women from assault by identifying the presence of date rape drugs.
Introducing digital product passports will be a strong move in tackling greenwashing in various industries, including cosmetics, but will also open up plenty of opportunities to differentiate and engage with consumers, says a digital expert.
The skin microbiome remains a highly competitive and innovative field, and advances in technology to better map microorganisms of groups and individuals is going to fast shape the category moving forward, says the CEO of a specialised venture capital...
A round-up of CosmeticsDesign-Europe’s most-read news from October 2022 shows interest in why beauty ‘tweakments’ could be cause for concern, Unilever’s big breakthrough plans in deodorants and an expert brainstorm on the future of beauty tech.
A South Korean study has tested magnesium microneedle patches on the delicate undereye area and found that it could significantly improve wrinkles in 12 weeks.
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
Highly personalised beauty continues to soar and advances in specific digital technologies will empower and inform innovators, offering significant promise in areas like consumer wellness and mental health, says an expert.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2022 shows interest in L’Oréal’s thinking on the potential for live bacteria when targeting the skin microbiome, consumer perceptions around skin glow, big brands brainstorming the future...
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Non-surgical cosmetic procedures such as Botox and dermal fillers are rising in popularity, but practitioners and the wider beauty industry must be aware of the long-term impacts to body image these can create on a societal level, say researchers.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
South Korean beauty major Amorepacific has developed highly personalised bath bombs by measuring consumers’ real-time emotional responses to fragrances and colour, designing formulas with algorithms to match individual moods.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Human skin microbiology specialist Labskin has developed a pigmented skin model in partnership with Bradford University that it says represents a breakthrough for cosmetics and health research and could even lead to new discoveries.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
L’Oréal announced the acquisition of physician-dispensed brand Skinbetter Science, which will become part of the multinational’s Active Cosmetics Division.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.
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![Many beauty consumers still want to try products before buying, with brands now offering an array of ways to do so both in-sore and online [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/14/beauty-try-ons-key-to-joy-of-category-post-covid-says-ctpa-chief-both-in-store-or-online/16335619-1-eng-GB/Beauty-try-ons-key-to-joy-of-category-post-COVID-says-CTPA-chief-both-in-store-or-online.jpg)
![Industry 5.0 will see the human element gain importance again, as workers return to factories with integrated smart technologies such as exoskeletons and drones [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/12/beauty-tech-entering-industry-5.0-era-where-human-element-and-wellbeing-take-centre-stage-says-beauty-cluster/16326811-1-eng-GB/Beauty-tech-entering-industry-5.0-era-where-human-element-and-wellbeing-take-centre-stage-says-Beauty-Cluster.jpg)
![Investments in temporary tattoo printing technology by beauty bigwigs hint on the future of beauty. [LG H&H / Imprintu]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/why-beauty-giants-are-investing-in-temporary-tattoo-technology/16246165-1-eng-GB/Why-beauty-giants-are-investing-in-temporary-tattoo-technology.jpg)
![Babywell Check is a skin barrier test for infants based Kao's RNA testing technology. [Kao]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kao-applies-rna-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit/16216333-1-eng-GB/Kao-applies-RNA-monitoring-tech-to-non-invasive-baby-skin-care-testing-kit.png)
![The hair brush device incorporates heat conducing teeth with steam dispensers for effective and easy brushing and styling [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/l-oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling/16292962-1-eng-GB/L-Oreal-files-patents-on-steam-treatment-hair-brush-device-for-compact-safe-long-lasting-styling.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
![J&J will combine its genomic database with data collected via Sequential Skin's skin patch tests to build out panels of skin health markers related to acne and ageing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/15/johnson-johnson-sequential-skin-partnership-tracking-skin-health-markers-for-acne-and-ageing/16251070-1-eng-GB/Johnson-Johnson-Sequential-Skin-partnership-tracking-skin-health-markers-for-acne-and-ageing.jpg){kind=tracking}
![The skin microbiome test kits contain a simple-to-use patch that consumers apply to their skin for 10 seconds, before packaging it up in a test tube and posting it off for analysis [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/09/gallinee-launches-skin-health-testing-kit-with-sequential-skin-to-analyse-skin-microbiomes-and-personalise-recommendations/16236964-1-eng-GB/Gallinee-launches-skin-health-testing-kit-with-Sequential-Skin-to-analyse-skin-microbiomes-and-personalise-recommendations.jpg)
![Using advanced tech to understand consumer beauty routines - showering times, water temperatures and product use - will revolutionise product development [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/08/beauty-tech-like-ai-machine-learning-and-quantum-computing-the-future-of-innovation-says-unilever-vp/16233460-1-eng-GB/Beauty-tech-like-AI-machine-learning-and-quantum-computing-the-future-of-innovation-says-Unilever-VP.jpg)
![Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/07/beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-revieve-ceo/16229584-1-eng-GB/Beauty-retail-future-is-in-relationship-commerce-and-personalised-experiences-says-Revieve-CEO.jpg)
![Shopper journeys now blur across online and offline worlds, carving out plentiful opportunities for consumer brands to better engage, learn and innovate accordingly [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/28/colgate-palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation/16208842-1-eng-GB/Colgate-Palmolive-digital-transformation-focused-on-smart-factories-clean-data-rooms-and-digital-shelf-innovation.jpg)
![According to the sustainability marketing specialist, blockchain also enables brands to share their sustainability 'journey' with interested shoppers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/27/green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-provenance/16202977-1-eng-GB/Green-beauty-claims-secure-and-transparent-with-blockchain-technology-says-Provenance.jpg)
![From staff training to digital diagnosis and data-based research, scientists in all related disciplines should collaborate to make the most of what the metaverse can offer the cosmetic dermatology world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/15/metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research/16171697-2-eng-GB/Metaverse-offers-cosmetic-dermatology-promise-for-diagnosis-doctor-patient-engagement-and-research.jpg)
![Some medical tech innovations, like smart mirrors or watches, can ultimately and indirectly lead to beauty through routine or product recommendations [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/02/medical-tech-versus-beauty-tech-the-innovative-focus-at-ces-2023-says-robin-raskin/16139546-1-eng-GB/Medical-tech-versus-beauty-tech-the-innovative-focus-at-CES-2023-says-Robin-Raskin.jpg)
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![The refill station has been designed for easy consumer use via a digital interface for blending and refilling in-store [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/packaging-design/coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling/16071851-1-eng-GB/Coty-files-international-patent-on-fragrance-refill-station-for-simple-in-store-refilling.jpg)
![The investment comes as beauty standards continue to morph as consumers demand products and devices that help with self-expression and building identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/10/l-oreal-minority-investment-in-korea-s-prinker-to-drive-beauty-tech-for-self-expression-personalisation/16069643-1-eng-GB/L-Oreal-minority-investment-in-Korea-s-Prinker-to-drive-beauty-tech-for-self-expression-personalisation.jpg)
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![Unilever, L'Oréal, Procter & Gamble, Colgate-Palmolive, Beiersdorf, Coty and Shiseido all filed important patents in 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/12/21/beauty-patents-2022-from-unilever-l-oreal-colgate-palmolive-and-more-focus-on-uv-protection-hair-care-and-technology/16040312-1-eng-GB/Beauty-patents-2022-from-Unilever-L-Oreal-Colgate-Palmolive-and-more-focus-on-UV-protection-hair-care-and-technology.jpg)
![Each stick covertly holds two test strips that can detect presence of Benzodiazepines – commonly used in date rape drugs like Rohypnol, Ativan, Xanax, and Klonopin – with just one drop of any beverage, alcoholic or not. The lipstick also features a Bluetooth connected 'safety' button to send alerts and messages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2022/12/20/lipstick-startup-esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-bluetooth-safety-button/16038944-1-eng-GB/Lipstick-startup-Esoes-launches-smart-lipstick-with-date-rape-drug-detection-and-Bluetooth-safety-button.jpg)
![Consumers and retailers are demanding greater transparency and ways to prove product authenticity, green claims and wider supply chain stories [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/30/eu-digital-product-passports-good-for-green-beauty-future-says-map-emulsion-and-sorga-founder/15985130-1-eng-GB/EU-digital-product-passports-good-for-green-beauty-future-says-Map-Emulsion-and-SORGA-founder.jpg)
![The future of skin microbiome innovation certainly lies in tech-forward innovation, with microbiome mapping and personalisation at the fore [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/11/skin-microbiome-innovation-seeing-tech-personalisation-and-south-korea-lead-the-way-says-seventure-partners/15928751-1-eng-GB/Skin-microbiome-innovation-seeing-tech-personalisation-and-South-Korea-lead-the-way-says-Seventure-Partners.jpg)
![South Korean study has tested magnesium microneedle patches on the delicate undereye area. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/microneedle-patches-found-to-significantly-improve-undereye-wrinkles-in-12-weeks-study/15871661-1-eng-GB/Microneedle-patches-found-to-significantly-improve-undereye-wrinkles-in-12-weeks-study.jpg)
![The collaborative campaign is being spearheaded by a new education program designed to help game creators reflect real-life diversity and avoid contributing to stereotypes and biases in design [Image: Unilever/Dove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/dove-launches-real-beauty-in-gaming-campaign-to-push-diversity-in-games-and-educate-game-creators/15879281-1-eng-GB/Dove-launches-Real-Beauty-in-Gaming-campaign-to-push-diversity-in-games-and-educate-game-creators.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/20/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future/15864221-1-eng-GB/Beauty-in-the-Metaverse-Web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future.jpg)
![The fast developments and wider access of these three digital technologies mean beauty companies can start developing smarter and more meaningful personalised offerings [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/14/personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-sagentia-innovation/15851054-1-eng-GB/Personalised-beauty-future-promise-with-genomics-microbiome-analysis-and-biomarker-sensing-says-Sagentia-Innovation.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![The democratisation of injectables in beauty has seen huge focus on the role of practitioners, but little focus on the lasting impact these procedures have on body image and ideals in society [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/botox-and-fillers-market-must-consider-sociological-impact-long-term-on-identifies-and-body-image-say-researchers/15829113-1-eng-GB/Botox-and-fillers-market-must-consider-sociological-impact-long-term-on-identifies-and-body-image-say-researchers.jpg)
![Earlier this year at CEW 2022, Amorepacific unveiled its concept 'Mind-linked bathbot' technology that used neuroscience tools to design bath bombs to align with real-time consumer emotional needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example/15825885-1-eng-GB/Amorepacific-says-neurosciences-key-to-personalised-beauty-details-mind-linked-bathbot-tech-as-example.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![The latest skin model opens up a variety of research opportunities in cosmetics, dermatology and beyond [Image: Labskin/Deepverge]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/labskin-pigmented-3d-lab-grown-skin-model-research-and-npd-opportunities-cast/15808479-1-eng-GB/Labskin-pigmented-3D-lab-grown-skin-model-research-and-NPD-opportunities-cast.jpg)
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