Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
Natura & Co has finalised its Avon acquisition, creating a global pure-play beauty giant and direct-to-consumer leader – a mega-business it wants to use to fight the climate crisis, champion cruelty-free, female empowerment and local communities.