Next-level NPD: new beauty tech innovations

By Kirsty Doolan

- Last updated on GMT

Lush's Bath Bot was created to bring a spa-like ambiance to bathrooms across the globe
Lush's Bath Bot was created to bring a spa-like ambiance to bathrooms across the globe

Related tags Npd Cosmetics Innovation beauty tech

The smart beauty and personal care products that are currently disrupting the industry.

Lush Bath Bot

UK bath and body care brand Lush lives to disrupt the beauty and personal care industry with its carousel of innovations and its latest launch, the Bath Bot, does not disappoint. The new device allows users to create a customised light and sound experience while they bathe, for what Lush calls a “super-powered sensory bathing experience.”

Rootique DUO

Hair loss device Rootique DUO is a micro-misting hair loss treatment that offers a mess-free, fast-acting way to boost the chance of hair growth.

It contains an exclusive patented design that gently and precisely parts the hair so its DUO IntelliMist technology turns a liquid hair growth tonic into 0.005mm nanoparticles that can be perfectly spritzed on to deliver product evenly. It also uses DUO Red Light Therapy to rejuvenate the scalp and follicles in those experiencing hair loss.

The device is currently in the process of being crowdfunded.

Vruit sex toy

Product designer Juliane Kühr has developed a sex toy that can also be used as a self-insemination device as an alternative to clinical insemination.

The product is designed to tackle stigma in the fertility market and provide diverse and accessible means of conception for everyone.

Lumie Mini

Portable light therapy device Lumie Mini is designed to tackle to ‘winter blues’.

It provides 10,000 lux at a distance of 12cm and works by supplementing daylight to regulate circadian rhythms, leading to improved mood and boosted alertness and energy levels.

Ourself subtropical skincare

Fat-soluble microcapsules carry large molecules of skincare product beneath the top layer of the skin, jump-starting results without having to resort to needles and fillers. The brand says its formulation time-releases peptides at various depths, targeting the causes of hyperpigmentation and fine lines and wrinkles. The products are designed to add volume to lips, eyes, and cheeks without the side effects associated with dermal fillers.

Lancôme HAPTA

L’Oréal’s smart makeup applicator designed to help people with limited arm mobility apply makeup and has been lauded as one of the best industry inventions of 2023 in terms of accessibility. Lancôme HAPTA is the world’s first handheld, ultra-precise, smart makeup device for people with limited arm mobility which helps them apply makeup at home.

Peace Out stick-on solutions

The brand started out with its invisible spot-fighting patch and has gone on to dominate the stick-on category completely, launching a raft of patent-pending dark spot correctors, puffy eye deflators, and wrinkle reducers.

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