Beauty tech and digital

Beauty tech 2022 trends from Mintel include metaverse, NFTs, blockchain and device innovation

Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe

The future of beauty tech? The metaverse, NFTs and blockchain, says Mintel

By Kacey Culliney

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.

The technology enables facial images to be analysed for acne type and location which can then be used to recommend products and services and create skin treatment plans [Getty Images]

Spot search: L’Oréal files patent for acne imaging tech

By Kacey Culliney

International beauty major L’Oréal has developed a method to localise and identify different types of acne using a deep-learning image processing digital system that can be linked to e-commerce product and service recommendations.

L'Oréal beauty tech innovation targets consumer devices, social commerce and digital footprint

Big Brand Talks - In Conversation with Today's Beauty Leaders

L’Oréal exec: Beauty tech can solve the ‘big data challenge’

By Kacey Culliney

Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...

According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]

BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS

Colgate-Palmolive VP: Oral disease is a ‘global health crisis’ that needs attention

By Kacey Culliney

Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...

Procter & Gamble has filed a patent for a hairbrush or comb that uses sensors to analyse the overall condition during grooming, feeding that back to consumers [Getty Images]

P&G files patent on ‘smart’ hair grooming device

By Kacey Culliney

Personal care major Procter & Gamble (P&G) has developed a hair grooming device that analyses the time, speed and force of brushing, collecting and storing data to communicate with its user.

© akindo / Getty Images

Givaudan adds olfactive social listening to fragrance creation

By Asia Sherman

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...