Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Swedish skintech brand Foreo has developed an upgraded model of its UFO facial mask priming device to incorporate full spectrum LED light and faster thermo-therapy for a highly customisable routine.
The future of beauty innovation in the next decade will see nature and science blur, with the true power of biotechnology unfolding to take sustainable cosmetics forward, according to Mintel.
Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
in-cosmetics Global will feature a dedicated beauty tech zone, showcasing the latest smart products and providing a platform to network and spark collaboration.
The venture, owned by L’Occitane Group, launched its AI powered skin care technology this week in the UK and Ireland. And there are plans to launch DUOLAB in the Asian market before year’s end.
Ayurveda-inspired skin care brand Purearth has invested in blockchain technology to help consumer discover the ‘origin, journey and impact’ of its products.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Luxury fragrances must tell a story and evoke experiences, and digital printing is one strong technique to achieve this, says Estée Lauder Companies’ EMEA head of packaging development.
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
Tech innovation will trigger important advances in customised consumer experiences and precision beauty in the coming years; the challenge will be making products with strong values, says the head of L’Oréal’s Technology Incubator.
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
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