Global expansion and more NPD – what’s next for Spanish beauty pioneers Bruno Vassari

By Kirsty Doolan

- Last updated on GMT

Global expansion and more NPD – what’s next for Spanish beauty pioneers Bruno Vassari

Related tags Beauty devices suncare

Spanish beauty brand Bruno Vassari has been increasing its presence overseas in recent years, and its expansion drive fuelled by extensive NPD shows no signs of slowing.

The professional beauty brand launched in Barcelona in 1984 and now has over 20 product lines with over 230 references.

It prides itself on pioneering new formulations and techniques for its luxurious product offering, which includes cosmeceuticals and spa treatments and the brand’s products are now available in over 50 countries.

Innovation is a strategic focus for the business and some of its most outside-of-the-box ranges include Kianty – a beauty range based on wine therapy; Lab Biotics – formulated with pre and probiotics; and HA50X – a cosmeceutical line formulated with a combination of four hyaluronic acids.

Spotlight on suncare

With summer on the horizon, the brand is currently focusing on suncare and has just launched two new curated product packs: one for the beach and one for the city.

The Summer Beach Pack features three suncare essentials for the beach or pool: Anti-Age Sun Cream SPF50+, Body Lotion, and After Sun Lotion. Meanwhile, the City Pack, which is designed to give 360-degree protection against UV rays and city pollution, features Every Day Protection SPF 40 and Hyaluronic Cream Pollution Neutralizer: a moisturising cream that gives daily protection against external aggressors and reinforces the skin's natural barrier.

Speaking on the thought process behind the new launches, Ana Llovet Camp, Communications & Business Development Director at Bruno Vassari says: “These are a response to the ongoing success of each product​. We have integrated the essential products for facial care during the summer, whether at the beach or in the city, in a practical format​.”

Innovation is a priority for Bruno Vassari’s suncare offering and according to Llovet Camp, the brand’s most forward-thinking suncare product is its Natural & Mineral Sun Fluid SPF50. The SPF50 sunscreen is formulated with 98.6% naturally sourced ingredients and is also reef-friendly, water-resistant and made with mineral or physical sun filters.

“It acts by reflecting or scattering the sun's rays, making it difficult for them to penetrate the skin,” ​she explains. “It also provides a film-forming effect that acts as a ‘second skin’, constituting a robust and effective protective shield against skin damage associated with UVA and UVB radiation.”

Innovation in beauty devices

According to Llovet Camp, Bruno Vassari plans to launch another 10 new products this year, in line with its ambitions to grow and position itself as a strong player in the professional cosmetics sector, both inside and outside of Spain. ​ 

Three months ago, it ventured into the beauty devices space with the launch of VEGA: a micro-needling device that has the CE mark of approval – making it one of the few devices with this global certification. 

The main benefit of this facial treatment is the stimulation of the skin's natural regeneration mechanisms to activate collagen and elastin production, resulting in improved skin density and elasticity,”​ explains Llovet Camp. She claims that it helps to improve wrinkles, tone, texture, enlarged pores, blemishes, post-inflammatory lesions, scars, sagging and luminosity from the first application,

Plans for the future

The brand’s short and medium-term plans include the objective to grow its customer base. “We are present in nearly 50 countries and are focusing on helping each of these countries grow, not only in volume but also in the number of distributed references​,” shares Llovet Camp. “We work hand-in-hand to facilitate the registration of these new references​.”

The business is also expanding into new markets. This year it has already launched into Poland, Czech Republic, Bulgaria, Peru and Singapore.

As well as expanding its global footprint, it also plans to expand its product portfolio. “We have recently entered the appliance sector with Lab Tech, and our goal is to continue innovating to offer products that are at the forefront of cosmetics that always provide visible results from the first application,” ​says Lovet Camp.

One of Bruno Vassari’s main focuses in recent years has been showing its commitment to a greener planet and going forward, this will continue to be a pillar of the brand.​ Its "Sustainability Everywhere" policy was created to ensure the entire value chain is eco-conscious. Wherever possible, the brand prioritises the use of sustainable and natural ingredients in formulations, and eco-friendly materials in product packaging to minimise the environmental impact of its packaging.

“Sustainability in the cosmetics industry is now an undeniable reality,” ​concludes Llovet Camp. “It is no longer just about offering products that meet the parameters demanded by our audience; it is about identity and being responsible as a brand.”


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