#8 Charlotte Tilbury

20-Feb-2024 - Last updated on 20-Feb-2024 at 17:12 GMT

Charlotte Tilbury

Followers: 1.3 million

Likes: 19.4 thousand

Makeup artist Charlotte Tilbury’s cosmetic line is a TikTok favourite. Tilbury herself described the brand as ‘digital-first’ and prioritises an active presence across all social media platforms.

With 1.3 million followers to date, this achievement highlights the importance of consistency as well as the value of investing resources into creating dedicated content.

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