#5 Fenty Beauty
Fenty Beauty
Followers: 2.7 million
Likes: 57.6 million
Rihanna’s beauty brand, Fenty Beauty has a fun and playful TikTok account, that seamlessly mirrors the brand’s bold and inclusive values.
It features behind-the-scenes videos that include the founder, back-in-stock alerts and high-profile collaborations, this blend of authenticity and entertainment makes for valuable social media content.
The brand is renowned for being inclusive and has worked with TikTok influencers such as Abby Roberts and Bretman Rock to promote products and raise awareness to a broader audience.
