#6 CeraVe
CeraVe
Followers: 1.6 million
Likes: 7.8 million
Featuring advice from dermatologists and commentary on new products and trends, the L’Oréal-owned skincare brand CeraVe has capitalised on the growing demand for affordable yet effective skincare.
The brand’s TikTok page is playful but insightful, hosting a Skin Stories series, promoting the importance of self-care, and it has included influencer Charli d’Amelio, who shared her acne journey with followers.