#7 e.l.f. Cosmetics
e.l.f Cosmetics
Followers: 1.4 million
Likes: 28 million
TikTok has proven to be a valuable platform for e.l.f. Cosmetics. The high street colour cosmetics brand is consistently name-dropped by skinfluencers and makeup artists for its low-cost take on high-end must-haves
The brand has seen many successful partnerships assist in elevating its status with Gen Z, such as collabs with gamers and social media personalities like Meredith Duxbury.
