New Product Development

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Freeman Beauty acquisition signals intent to go global

Freeman Beauty acquisition signals intent to go global

By Deanna Utroske

Yellow Wood Partners just announced buying the personal care company and has plans to work with the existing senior management team at Freeman Beauty to expand business in current channels as well as into new markets internationally.