US investment creates new prospects for Pout cosmetics

Catterton Partners, a US consumer-focused private equity firm, will be a lead investor in the transaction and will outsource one of its portfolio companies, Chrysallis, to oversee the day-to-day management of the business.

However, the original founders will maintain their roles as main innovators in all creative elements and will be instrumental in keeping the overall original vision of the company and its role in new product development.

Although the financial details of the investment were not revealed, once the recapitalization has been finalised the company will benefit from additional growth opportunities due to the extra capital that it will have at its disposal for increased product manufacturing and growth into new and developing markets.

Emily Cohen, co-founder of Pout said "This new partnership exposes us to a wealth of expertise and knowledge, which will allow us to further grow and develop Pout into a global color and lifestyle brand".​

"Catterton and Chrysallis will provide us with the financial and operational resources necessary to extend Pout's reach to an even greater number of customers and expand into new product categories"​ she said.

The company, which creates make-up ranges, cosmetic accessories and tools, has a new product range already established for later in the year, diversifying into the bath and body market with the launch of the 'Beauty-To-Wear' collection.

The range will be available internationally at premium cosmetic retailers such as House of Fraser, Sephora, Harvey Nichols and Victoria's Secret as well as the flagship Pout Covent Garden store in London.

Catterton mirrored Pout's enthusiasm regarding the merger, with Michael Chu, a founder at Catterton Partners stating, 'Pout has already established an enviable position in the boutique cosmetics industry with unique appeal and significant growth opportunities. We are delighted to participate in the next stage of Pout's development.'</>​