Not to be outdone by competitors, renowned shoe designer Jimmy Choo
has branched out into fragrance production creating a range to
challenge recent launches by fashion designers in the market.
Ex-Gucci designer Tom Ford has launched a new fragrance made
up of 12 individual scents designed to be mixed and matched,
allowing consumers to create their own distinctive smell.
That is the findings of sensory branding experts at Arylessence,
whose latest fragrance trend report suggests that
consumers choose scents according to their lifestyle.
The future of the fragrance industry is set to become reliant on
quality products, rather than the celebrity endorsed products that
have been inundating the market of late, according to a new report.
Ronan Keating has become the latest male celebrity to create a
fragrance range - putting further emphasis on the growing demand
for grooming products endorsed by male figures in the public eye.
David and Victoria Beckham have launched their own his and her's
fragrances and cosmetics line, Intimately, as part a contract with
leading fragrance provider Coty that saw David Beckham launch his
Instinct fragrance last year.
The metrosexual trend is extending to the younger generation as
more than 80 per cent of American teenaged boys aged 13-17 splash
on some scent, according to a report published by US market
research company NPD.
As the curtain rises on next week's World Perfumery Congress in
France, no doubt the industry's noses and company executives will
discuss Estée Lauder's Sean John and Beyoncé fragrances and Britney
Spears' collaboration...
Symrise, born out of the merger of fragrance and flavour houses
Dragoco and Haarmann & Reimer in February this year, has
designed a new fragrance to celebrate the Mercedes-Benz Fashion
Week.