Fragrance

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Givaudan adds olfactive social listening to fragrance creation

By Asia Sherman

Global flavor and fragrances manufacturer Givaudan has introduced DigiPulse to sniff out consumer perceptions of fine fragrances online. The social listening tool is an enhancement of the artificial intelligence-powered Carto, an intuitive and interactive...

Through the acquisition, Givaudan takes on Myrissi's E-COs Technology - a sensory translator able to connect fragrance, colour and emotion together using a powerful AI-powered database and deep learning technologies (Getty Images)

Storytelling scents: Givaudan to acquire AI sensory specialist Myrissi

By Kacey Culliney

Fragrance-flavour major Givaudan will acquire French artificial intelligence (AI) firm Myrissi to take on its cutting-edge sensory translating tech that connects smell, colour and emotions, enabling innovative storytelling and fresh consumer engagement...

Sensient fragrance business to be acquired

Sensient fragrance business to be acquired

By Deanna Utroske

This week, multinational flavors and fragrance producer Symrise announced having signed an agreement to buy the fragrance and aroma chemicals business of Milwaukee, Wisconsin – based Sensient Technologies. The deal not only expands Symrise’s global reach...

Lancôme says it is primed to launch its first zero-waste rose active ingredient next year and will continue to advance forward with 'unique and holistic' science (Image: L'Oréal/Lancôme)

Flower power: Lancôme advances zero-waste rose ambition

By Kacey Culliney

L’Oréal-owned Lancôme has acquired a four-acre organic rose estate in the French perfume region of Grasse – a move it says forms part of wider sustainability goals and its ambition to advance science towards a zero-waste model and further active ingredient...

Inter Parfums plans for COVID-19 recession recovery

Inter Parfums plans for COVID-19 recession recovery

By Deanna Utroske

With sales down nearly 40% year-over-year, the perfume manufacturer updated its 2020 financial guidance this month and shared insight into the company’s holiday expectations and ambitious plans for 2021.

E-tongue technology is widely used for flavour analysis in food science but remains very uncommon in perfumes, despite plenty of promise (Getty Images)

Special Edition: Fragrance Trends

A 'powerful' tool: Scientists develop e-tongue for perfume analysis

By Kacey Culliney

A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.