Advertising

L'Oréal and Tencent delve into MarTech

L'Oréal and Tencent delve into MarTech

By Natasha Spencer

Beauty giant, L'Oréal, and Chinese media name, Tencent, launch their brand data centre and focus on inspiring beauty with MarTech.

Weleda on child-specific skin care trend

Weleda on child-specific skin care trend

By Lucy Whitehouse

In further confirmation that skin care marketed at parents is on the rise, Weleda is launching three new ‘Kids Shampoo & Body Washes’ this summer.

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.

DIY beauty trend: a closer look

DIY beauty trend: a closer look

By Lucy Whitehouse

DIY beauty has been in the spotlight lately, and now Google as picked it out as one of four key trends for the industry to watch.

Unilever on unstereotyping its adverts

Unilever opens up about ditching stereotyped ads

By Lucy Whitehouse

Unilever has committed to adopt a new approach to advertising across every one of its brands: an elimination of any gender stereotypes. The company has been speaking out about its success so far.

P&G unimpressed by targeted Facebook advertising

P&G unimpressed by targeted Facebook advertising

By Lucy Whitehouse

Global personal care player Procter & Gamble has voiced its dissatisfaction with the reach of targeted Facebook advertising, and has said it intends to redistribute its spending on the platform.

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