Advertising

The boom in social media and video platforms like Instagram, Facebook and TikTok and work with influencers means cosmetic companies have much more to monitor around product claims [Getty Images]

Cosmetic claims in a digital age: The regulations brands must navigate

By Tjaša Grum, CE.way Regulatory Consultants

Standing out in an increasingly competitive cosmetics market is often achieved with product claims, but brands and manufacturers must follow clear regulatory frameworks and closely monitor all digital activity - influencer content included.

L'Oréal and Tencent delve into MarTech

L'Oréal and Tencent delve into MarTech

By Natasha Spencer

Beauty giant, L'Oréal, and Chinese media name, Tencent, launch their brand data centre and focus on inspiring beauty with MarTech.

Weleda on child-specific skin care trend

Weleda on child-specific skin care trend

By Lucy Whitehouse

In further confirmation that skin care marketed at parents is on the rise, Weleda is launching three new ‘Kids Shampoo & Body Washes’ this summer.

Indie beauty and social: a market analyst view

Indie beauty and social: a market analyst view

By Lucy Whitehouse

Further to our series of special edition articles on the indie beauty segment, we caught up with Jamie Mills, research analyst with GlobalData, on the power of social and how indie brands are harnessing this best.

DIY beauty trend: a closer look

DIY beauty trend: a closer look

By Lucy Whitehouse

DIY beauty has been in the spotlight lately, and now Google as picked it out as one of four key trends for the industry to watch.

Unilever on unstereotyping its adverts

Unilever opens up about ditching stereotyped ads

By Lucy Whitehouse

Unilever has committed to adopt a new approach to advertising across every one of its brands: an elimination of any gender stereotypes. The company has been speaking out about its success so far.

P&G unimpressed by targeted Facebook advertising

P&G unimpressed by targeted Facebook advertising

By Lucy Whitehouse

Global personal care player Procter & Gamble has voiced its dissatisfaction with the reach of targeted Facebook advertising, and has said it intends to redistribute its spending on the platform.

Body Wraps Facebook ad branded ‘misleading’ over slimming claims

Body Wraps Facebook ad branded ‘misleading’ over slimming claims

By Andrew MCDOUGALL

A Facebook advert for Body Wraps Berkshire has been told not to reappear again in its current form after the UK advertising watchdog said it lacked evidence that the beauty practice was responsible for the ‘slimming’ effect that it claimed.

P&G caught out for ‘misleadingly exaggerating’ hair dye capability

P&G caught out for ‘misleadingly exaggerating’ hair dye capability

By Andrew MCDOUGALL

Procter & Gamble has been told to discontinue adverts for its Nicen’ Easy hair dye which feature the actress Christina Hendricks after complaints led the Advertising Standards Authority to deem that they ‘misleadingly exaggerated the capability of...

Celebrity status not enough for today’s make-up consumer

Celebrity status not enough for today’s make-up consumer

By Andrew MCDOUGALL

There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.

Top 50 global brands include 13 personal care products

Top 50 global brands include 13 personal care products

By Simon Pitman

A new survey by British research company Brand Footprint reveals that while Coca-Cola remains the most purchased brand in the world, there are also 13 personal care brands that make the top 50.

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

Colgate’s Sanex ads are banned following Unilever challenge

Colgate’s Sanex ads are banned following Unilever challenge

By Andrew MCDOUGALL

Colgate-Palmolive has been plunged into deep advertising water after deodorant rival Unilever complained to the Advertising Standards Authority that adverts for its new Sanex Bioresponse antiperspirants made misleading claims.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...