Terry Savage, Chairman, Lions Festivals said that Unilever is a brand that refuses to stand still, adding that "they consistently strive to create marketing that is innovative and creatively bold".
The acknowledgment continues the winning streak for the company which has taken home 41 Spikes for its brand advertising across the Asia Pacific region in the last five years.
These include 11 gold trophies and three Grands Prix awarded to 'The Day I Visited my Son' in Film Craft, 'Radio Prank' in Radio and 'Where What you Grow is What you Eat' in the Media category.
"At Spikes Asia, the juries only award outstanding creativity, so the fact that they have scooped so many accolades is a huge credit to the quality of their marketing in the region," Savage adds.
Unilever Asia VP Media, Rahul Welde will attend the ceremony to receive the award in Singapore on September 11th.
"This award is a great testimony to the efforts of our brand teams and agency partners in pushing boundaries in creativity and innovation. We are thankful for their dedication and commitment in breaking new ground in advertising and communication across Asia," said Rahul ahead of picking up the award.
Shaking things up
Hindustan Unilever shook up its marketing approach earlier in the year by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
The company sat down with the digital giants as well as other sources of the media to discuss how it could "weave its brands into their content, messages and shows, instead of just product placement and brand plugs", according to The Economic Times.
Prasanth Kumar, chief executive of Unilever's media agency, Mindshare added that the consumer is no longer a passive viewer, but an active participant in the brand's story-telling journey.
"The Brand ideas and content that resonate with the audience are further seeded by them into their own circle of influence that has a far more powerful effect," he says.