Search engine giant Google has turned to the marketing success of beauty behemoth L’Oréal in its search for the top marketing talent, announcing the arrival of Marc Speichert.
As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
Unilever has selected seven digital companies to each pair up with one of its brands, in a start-up accelerator scheme with which the multinational consumer goods company hopes to advance its digital profile.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
All too often cosmetics companies are picked out for making misleading claims in adverts, but this time PZ Cussons recorded a resounding victory after producing detailed evidence to back up all claims made.
The French cosmetics giant has had a press advert for its L'Oréal Paris Men Expert deodorant banned after the Advertising Standards Authority (ASA) received complaints that claims made were misleading.
An event dedicated to recognising beauty brands efforts on the digital platform has seen Lancôme and Dove take home top prizes and big players like Coty and L'Oreal reveal how they are best connecting with the online consumer.
Sometimes cosmetics companies are exposed for misleading claims in adverts, but sometimes they can substantiate every single claim; this is an example of the latter as nutricosmetic maker Lifes2good prevailed having had an advert for its hair growth supplements...
Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.
The National Advertising Division (NAD) has advised global nutricosmetic company New Nordic to modify or discontinue claims for its 'Hair Volume' supplement that suggests the use of the product could reverse hair loss in women.
Euromonitor International senior analyst Antonia Branston has spoken about the continued change in the e-commerce platform and how it is evolving to compliment other retail channels, which in turn is making it an increasingly important tool for cosmetic...
Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.
The cosmetic giant has been fined by the Stockholm City Court for continuing to run adverts on some of its face creams that had already been banned in Sweden.
A physician has hit out at the cosmetics industry for using misleading claims in their advertising of anti-aging products and has called upon the lawmakers to put additional regulations in place.
The Advertising Standards Authority has ruled skin care company Rodial’s advertisement for a body sculpture cream featuring actress Mila Kunis, is misleading.
Following months of misleading, the Advertising Standards Authority has once again clamped down on claims made by cosmetics firms, this time warning that online adverts and websites must not misinform.
A print and online advert for the UK company's 'Beverly Hills Formula' whitening toothpastes has brushed the Advertising Standards Authority up the wrong way by exaggerating the time the products take to whiten the teeth.
The Advertising Standards Authority is working in response to a UK government report, to ensure that the sexualisation of children in perfume adverts and others are eradicated.
The UK Advertising Standards Agency has clamped down on yet another cosmetic company after finding that it's print media campaign featuring ‘organic’ claims on a hair dye line to be misleading.
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
A television advert for Colgate-Palmolive has come to the Advertising Standards Authority’s (ASA) attention after receiving claims that it is falsely depicting itself as being backed by the nursing profession.
Colgate Palmolive and GlaxoSmithKline are at loggerheads again; this time the former has accused GSK of making misleading claims in its Sensodyne toothpaste advertising.
The National Advertising Division of the Council has recommended that Colgate-Palmolive discontinue advertising claims for its Sensitive Pro-Relief Toothpaste which state that it works faster than Sensodyne, made by market rival GlaxoSmithKline.
University researchers have challenged law makers to set a legal definition for the term ‘cruelty-free’ in order to protect consumers, having found that many misunderstand products featuring these labels.
Colgate Palmolive has had a TV advert for its Sanex body care brand banned in the UK after an advertising watchdog deemed the ads to be misleading regarding the ingredients the products contained.
A television advert by fragrance house Puig for its Carolina Herrera VIP 212 perfume has been given the all clear by advertising watchdogs in the UK, after there had been claims that it was ‘inappropriate’ and ‘offensive’.
A new study carried out by two lecturers at the Rey Juan Carlos University in Madrid claims that Spanish consumers are defenceless against advertising broadcasted on the radio in areas that could affect their health, or offer a health benefit.
Henkel-owned brand Schwarzkopf has been told by the UK Advertising Standards Agency (ASA) that its advert for sensitive hair dye is misleading, following a complaint from L’Oreal.
The Advertising Standards Authority has reprimanded skin care company Rodial for the fifth time in the last year over misleading ads for various products within their skin care range.
Procter and Gamble has vowed not to print adverts for its CoverGirl Nature Luxe Mousse Mascara again after a US advertising watchdog stated it had misleadingly used Photoshop to alter images.
Researchers in the US have discovered a tool that can rate photographs based on how much they have been digitally altered, which could be used to help regulate beauty adverts.
Anglo-Dutch consumer giant Unilever has been hauled in front of advertising watchdogs in the UK after complaints that separate outdoor and internet campaigns for its Lynx brand objectified women.
Since the dawn of advertising it has utilised sexual imagery in to sell products, and when it comes to fragrance products it seems money certainly talks as companies are prepared to take the risk and push the boundaries, due to the age-old idea that ‘sex...
Sexually provocative images, airbrushed photos and misleading claims have all been cracked down on by a UK advertising watchdog in the last month, which raises the question, are cosmetic companies going too far when it comes to advertising their products?
The Advertising Standards Authority (ASA) has set up a ‘common pool’ of experts to specifically analyse cosmetic advertisements for false or misleading claims, following a string of adjudications made recently.
Following on from the relatively robust performance of the beauty and personal care market as a whole in 2009, which grew 5.1 per cent to reach a value of $4.05bn, skincare, bath and shower and men’s grooming products are expected to witness the most...
The French beauty company has made a bold advertising step by deciding to publish what is claimed to be the world’s first unretouched make up advertising campaign.
The Advertising Standards Authority has banned Yves Saint Laurent’s latest perfume advertisement, amid complaints that the woman’s actions in the video simulated drug use.
A court ruled yesterday that L’Oreal Sweden had breached marketing regulations by claiming its face creams can reduce and remove wrinkles in ‘misleading’ advertisements.
Californian computer giant Apple has announced it will expand its iAd mobile advertising network in the coming months and L’Oreal will be one of the first to utilize the platform.
An advert for Nivea Visage Anti-Wrinkle Q10 Plus cream has been criticised by the ASA due to it giving the impression the cream aided women to feel more beautiful than ten years ago.
Traditional advertising is not dead but needs to be combined with new online tools such as social media to be truly effective, claims digital marketing specialist.
UK advertising watchdog the Advertising Standards Agency (ASA) has extended its remit to cover marketing communications online, including social networking sites.
