Body Proud
Gen Z-focused Body Proud is all about supporting the mental health of its fanbase. The brand is based around self-acceptance and the acceptance of others and its latest campaign ‘Don’t Fall for the Smooth Talk’ was created to raise awareness of catfishing and safe online dating.
Body Proud is partnering with The Cyber Helpline, a charity and movement led by the cyber security community that wants to support victims of cybercrime and online harm.
Global Marketing Director at Body Proud Nora Zukauskaite said: "Now we are coming into ‘cuffing’ season, there are added pressures experienced by young people around catfishing and cybercrimes to enjoy online dating safely. At Body Proud, we are on a mission to encourage Gen Zs to enjoy cuffing season and raise awareness of catfishing and safe online dating and educate Gen Z and #TEAMPROUD.”