Dove
Unilever’s Dove brand has long been a champion for body positivity and this year it placed the potentially toxic effects of social media in the limelight, putting a focus on the mental health issues faced by young women surrounded by images of ‘perfect’ influencers dishing out ‘toxic advice’.
The brand launched various campaigns around this topic and released research regarding the effects of social media on young people’s mental health. One poignant campaign was well a mini film Cost of Beauty: A Dove Film, which documented Mary a young woman recovering from an eating disorder through snippets of her childhood as a happy, smiling girl to an emaciated young woman.
The campaign was designed to support legislation to regulate social media content and brings together various NGOs to help provide young people with better access to mental health resources and to work to make social media safer.