Philosophy
Coty-owned brand Philosophy was ahead of its time when it put a focus on mental health in 2014 by launching the hope & grace initiative, and it still displays these brand values today.
For every product sold, the brand donates 1% of its sales to the hope & grace fund and claims to have raised $5,800,000 over the past nine years.
Each year it uses the funds to award financial grants to various organisations that aim to promote of mental health and wellbeing, or help to prevent and treat related issues.