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4. Green beauty: Industry must stretch beyond ‘natural’ given environmental crisis, says expert

By Kacey Culliney

06-Oct-2020 - Last updated on 06-Oct-2020 at 11:53 GMT

An expert consultant in green beauty suggested that interest in ‘natural’ cosmetics remained strong but that companies should consider more holistic criteria like end of life and biodegradability given today’s global environmental crisis.

Top 5 most-read stories September 2020: Watsons ME expansion, social media challenges and natural beauty’s future

1. ‘Beauty-savvy’ move: APAC retailer Watsons to open 100 stores in Middle East by 2025

2. Cosmetics claims expert: Social media a ‘virulent source’ of misinformation

3. Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

4. Green beauty: Industry must stretch beyond ‘natural’ given environmental crisis, says expert

5. FEBEA contests ‘harmful cosmetics’ list published by French National Consumer Institute mag

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