Beauty Bites Gallery

3. Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

By Kacey Culliney

06-Oct-2020 - Last updated on 06-Oct-2020 at 11:53 GMT

Euromonitor International data showed that whilst ‘natural’ would remain a popular product claim across beauty, industry ought to be slightly smarter in what product attributes it highlighted given expanding consumer knowledge and concerns.

Top 5 most-read stories September 2020: Watsons ME expansion, social media challenges and natural beauty’s future

1. ‘Beauty-savvy’ move: APAC retailer Watsons to open 100 stores in Middle East by 2025

2. Cosmetics claims expert: Social media a ‘virulent source’ of misinformation

3. Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

4. Green beauty: Industry must stretch beyond ‘natural’ given environmental crisis, says expert

5. FEBEA contests ‘harmful cosmetics’ list published by French National Consumer Institute mag

Related news

Show more

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast

Headlines