We are now seeing ingredients being developed to address hair care needs when it comes to anti-pollution concerns too.
Often, brands are just using savvy marketing to make pre-existing hair care products (many of which are capable of washing off pollutants like particulate matter) explicitly branded as being anti pollution.
The Schwarzkopf Extra Care Purify & Protect range, however, is one range specially created to protect against pollution. It was launched earlier this year in China.
Bourjois even taken the step of marrying anti-pollution with colour cosmetics This summer, it. launched a colour cosmetics City Radiance foundation. It contains SPF 30 and has an anti-pollution screen that reduces the presence of carbon particles on the skin.