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Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images] Meta: 2022 marks ‘the start of the beginning’ for the metaverse Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images] The COVID-19 beauty reset? Post-pandemic women want to look ‘healthy’ not ‘young’, finds Avon The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images] Unconventional faces: ‘Stereotypical depictions of beauty are shifting,’ says expert Unilever wants to develop scalp, oral and underarm care products using 'skin-identical' lipid precursor technology that stimulates natural ceramide production in skin [Getty Images] Unilever to develop ‘more targeted’ microbiome beauty products with ceramide precursor tech LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior] Parfums Christian Dior: ‘We really need to collectively address the biodiversity and climate emergencies’ Interest and engagement has risen in fragrances globally as consumers look to target wellbeing, mood and seduction [Getty Images] L’Oréal CEO: Global beauty consumers have ‘new appetite’ for fragrances [Getty Images] WATCH – 15 Global beauty trends 2022: Key cosmetic insights from CosmeticsDesign editors Despite a very different post-pandemic landscape, there are key consumer and planetary needs driving trends in beauty [Getty Images] Beauty ‘stronger and more resilient than ever’ post-pandemic, says Beautystreams Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images] Top beauty and personal care brands 2022? Colgate, Lifebuoy, Dove and Sunsilk ‘most chosen’ There are huge numbers of brands and manufacturers offering super-smart beauty products, tools and services as technology continues to evolve rapidly [Getty Images] Big beauty tech ideas 2022: Tinder for cosmetics, printable tattoos and NFT jewellery Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images] Beautiful Africa: ‘Nuanced’ A-Beauty an emerging space ‘to watch’ - WGSN [Getty Images] Beiersdorf, Borealis, Siegwerk and Clariant collaborate to deliver 'first' in circular cosmetics packaging Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images] Unapologetic and authentic: Coty, Estée Lauder and L’Oréal brainstorm the ‘gender freedom’ rise in beauty

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