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Industry must get a Brexit contingency plan in place - deal or no deal - because implementing changes can't happen overnight (Getty Images) Brexit ready? ‘Highly surprising’ number of cosmetics companies remain ‘completely unprepared’ But, the potential in mood-targeted beauty can stretch across both demographics - the likes of The Lions Barber Collective and Old Spice have proven this (Getty Images) Mintel: Women 'definitely' over-index on mood beauty products versus men Providing a personalised, digital customer experience for beauty products will drive huge value for brands and retailers (Image: Revieve) Revieve CEO: Digital customer experience to ‘dominate and determine’ beauty success 'Technology will be invested into personalisation, for sure' (Getty Images) Dreaming up Beauty 4.0: Think readable face masks, smart mirrors and digital packaging European cosmetic companies must know what ingredients are approved, restricted and prohibited in China along with how these are listed on-pack (Getty Images) China expansion? Ensuring formulas are compliant with ‘constantly changing’ cosmetic regulations While CBD remains the 'functional ingredient of choice' in beauty, Euromonitor says that will likely shift towards more complex blends of cannabinoids (Getty Images) Euromonitor International: Therapeutic and dermo skin care to be ‘main driver’ of cannabis beauty growth Ethics and sustainability are also important purchase drivers for UK consumers - just ahead of sensory characteristics and natural ingredients (Getty Images) Ethics and sustainability ‘top beauty concern’ for most UK consumers There are EU regulations on CBD use in cosmetics but also Member State national legislation to navigate (Getty Images) CBD beauty in the EU: It's 'reasonably predictable' inspections will increase The US Supreme Court said Kroma EU's licensee agreement did not give it enough 'rights in the name' to pursue a trademark infringement (Getty Images) Kroma Makeup EU refused Supreme Court review on Kardashian trademark battle YouTube says the ad Beauty Try-On feature offers beauty brands a chance to engage with 2 billion monthly active users (Getty Images) Virtual beauty: YouTube expands AR Beauty Try-On to smartphone ads

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