Cleanse and repair
Cleansing masks seem to be at the forefront of the trend in Asia.
Often, like in the case of this example from Cellpium - Cellpium’s Vampire Cleansing Mask - they are left on the face for a number of minutes until a foam is created. The sensory experience is key to a feeling of cleansing here.
Products that boast repairing properties are often the multifunctional creams that also offer anti-wrinkle or skin whitening functionality.
CNP’s Anti-Pollution BB cream range claims to prevent small pollution particles from entering the pores. The Doctor Derma BBB claims to help with healing and strengthening the skin along with whitening and anti-ageing.