Laneige’s All Day Anti Pollution Defensor claims to protect skin from particle pollution and strengthen the skin’s defense. This product also blocks UV rays and has a whitening effect. This product contains what Laneige calls Dust Block™. This ingredient, the company claims, uses a magnetic effect: according to Laneige, the product has a negative charge that repels pollution particles that also have negative charges, and so removes them from skin.
Natural Korean skin care brand April Skin recently developed Shield Moisture Cream, which also claims to feature a protective effect against particle pollution. The high molecular ‘shield’ covers the skin, which repels minute dust particles and retains skin moisture. This product also uses the negative charge of this formulation against the negative charge of particles.