Premiumisation, improved augmented reality services, greater sampling opportunities and the growing popularity of e-commerce outside of Asia’s major cities can propel online sales growth across the beauty category in 2022, says Singapore-based site Shopee.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
Special Edition: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
UK sustainable e-commerce specialist Counter Culture Store is on a mission to make ethical beauty products more discoverable and convenient to buy online – aspects that appeal to a broad set of consumers, its founder says.
Amazon has long been an e-commerce goliath but as it edges deeper into beauty, brands should take note, especially given its model offers a lot of what today’s consumer wants, an expert says.
Unified commerce where online and offline are intrinsically linked, a sharper and smarter focus on data, and investment in the metaverse must be the future focus for beauty brands and retailers, says a retail expert.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
India’s Forest Essentials believes its launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal as prepares to expand its footprint to the Middle East, South East Asia and the US in the next few years.
E-commerce now represents the second-largest channel for cosmetics and toiletries in the UK, with growth outpacing pharmacies and drugstores, creating important opportunities for brands and e-tailers, says GlobalData.
The natural and organic cosmetics category will expand in pharmacies, beauty stores, salons, spas and e-commerce over the coming years, shifting outside of its traditional speciality retail setting, says Ecovia Intelligence.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
A round-up of CosmeticsDesign-Europe’s most-read news from August 2021 shows interest in the most popular beauty brands on TikTok, Unilever’s patent on post-consumer resin coloured packaging, and The Hut Group’s acquisition of Cult Beauty.
E-commerce will continue its insatiable rise over the next five years in beauty, with pureplay online retailers like Alibaba, Amazon and JD.com set to bolster significant growth and brand-retailer collaborations to prove key, says an expert.
Try-before-we-buy has come under scrutiny in cosmetics amid the pandemic, with brands innovating touchless solutions to promote safe and hygienic handling when shopping for beauty buys. Subsequently, sampling strategies are evolving—with a big emphasis...
UK e-commerce major The Hut Group has acquired premium British online retailer Cult Beauty in a deal that forms part of an incredible digital surge in beauty and healthcare for the group, says the retail research head at Mintel.
Health and beauty retailer Watsons believes that third-party e-commerce platforms cannot match the ‘unique and integrated experiences’ provided by its O+O business model, claiming ongoing investment in the latter is giving it a competitive edge.
Sephora’s acquisition of British beauty e-commerce major Feelunique and tie-up with German online fashion retailer Zalando are clearly part of a move to capture younger beauty consumers, notably millennials and Gen Z, says an analyst.
Beauty giant L’Oréal has observed that consumers that join its brand loyalty programme on e-commerce platform Shopee have spent 2.4 times more than non-members.
Beauty retail major Sephora has confirmed its acquisition of prestige beauty e-commerce player Feelunique, with the deal expected to close between March and July next year.
Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty...
UK luxury brand ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy to pursue its goal of becoming the top British premium skin care brand in the world.
Beauty players across Europe, Middle East and Africa (EMEA) should look to China for post-pandemic learnings given the rapid rebound seen in the territory, says Euromonitor International.
Hong Kong-listed L’Occitane International has credited the growth of its online sales in part to its successful social selling initiatives in markets including South Korea, Europe and the US.
Millennial beauty consumers are adopting buy now, pay later (BNPL) services because they remove the ‘emotional friction’ of purchases by helping to spread the cost, according to Singapore-headquartered platform hoolah.
Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe
Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology.
Kao Corporation is working to reinforce the online presence of its high-end beauty brand SENSAI in key markets such as Japan, China and Europe, in order to strengthen its position in the prestige skin care market.
The ongoing COVID-19 crisis has accelerated many pre-existing trends in beauty, most notably taking the rise of e-commerce to astonishing new heights with a particularly impressive transformation in Europe, says an expert consultant
International beauty major L’Oréal has reported a surge in global sales for the first quarter of 2021, though activity in Western Europe remains in decline because of the ongoing impact of the COVID-19 crisis, its CEO says.
Online beauty customer reviews in 2020 showed a sharp decline in sentiment across hair care, largely fuelled by product dissatisfaction around DIY hair colour kits and shipping issues, according to AI data specialist Revuze.
British indie brand Five Dot Botanics has secured listings with The Hut Group on two of its mass beauty sites Lookfantastic and Mankind – a move set to take the natural, minimalist skin care conversation mainstream, its founder says.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
Personal care major Beiersdorf is building a multidisciplinary technology centre at its headquarters site that will merge research, development and production in a move set to drive competition and future-proof innovation, its senior VP of supply chain...
Health and beauty retailer A.S. Watson has identified a set of trends that it believes will influence the future of the retail industry and its business.
Personal care giant Procter & Gamble (P&G) has shed light on how it is striving to bridge the divide between offline and online retail to help smooth the consumers’ shopping journey.
Personal care major Unilever has reported a net sales drop for the fourth quarter and full year of 2020, though its CEO remains pleased with the company’s resilience and volume-based growth.
UK e-commerce major The Hut Group has aggressively expanded in recent months, propelling it way ahead of competitors in health and beauty, but it must now deepen its customer base to continue leading in such a crowded market, says GlobalData.
Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe
The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.
Singapore skin care firm A DrBrand is looking to enter North America in 2021, and hoping to expand its presence in Europe, with its doctor-led products.
The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...
UK and EU beauty brands and retailers will certainly face new challenges in a post-Brexit world, but there remain plenty of opportunities to flourish with the right strategy and focus, particularly online, says an executive at e-commerce specialist Global-e.
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
Beauty brands and retailers must blur physical retail with digital experiences to engage consumers in a post-pandemic world, and plenty can be learned from China, according to a retail design expert.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
Asia-Pacific beauty retail major A.S. Watson Group is primed to expand into Gulf Cooperation Council countries under an exclusive franchise agreement with regional conglomerate Al-Futtaim.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
UK specialist retailer The Perfume Shop says sales of new launches are up thanks to its virtual shopping platform that has proved especially popular through the ongoing COVID-19 crisis.
International beauty major L’Oréal has reported a sales drop across its entire business for the first half (H1) of 2020, but its CEO says the company has shown resilience in a challenging time, particularly through e-commerce.
L’Occitane Group believes the long-term success of its online and omnichannel initiatives still rely on the presence of brick-and-mortar stores, despite sales being hit during the COVID-19 pandemic.
![A combination of several factors are set to propel online sales growth across the beauty category in 2022. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022/13162239-1-eng-GB/Shopee-on-why-beauty-brands-can-expect-e-commerce-boom-to-continue-in-2022.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Counter Culture Store currently stocks 70+ UK made ethical and sustainable indie brands - many female founded - and hopes to widen its offering further in 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/sustainable-and-ethical-beauty-e-commerce-startup-counter-culture-store-talks-uk-growth-strategy/13124893-1-eng-GB/Sustainable-and-ethical-beauty-e-commerce-startup-Counter-Culture-Store-talks-UK-growth-strategy.jpg)
![All of the benefits of Amazon, notably next-day free deliveries, are why consumers are using the platform for a range of purchases, including beauty [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/13/amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-croud/13088493-1-eng-GB/Amazon-beauty-rising-fast-with-experience-led-focus-and-richer-content-offerings-says-Croud.jpg)
![Consumers are in-store but on their phones at the same time, opening up key opportunities for brand-driven experiences and unified commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/06/beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-outform-md/13070635-1-eng-GB/Beauty-retail-future-trends-are-unified-commerce-data-and-the-metaverse-says-Outform-MD.jpg)
![Gen Z and Millennial Snapchat users in particular are engaging heavily with what the camera tool can offer in the app [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/01/snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast/13056609-1-eng-GB/Snapchat-says-beauty-engagement-with-virtual-try-ons-via-cameras-rising-fast.jpg)
![Forest Essentials hopes launch with UK beauty e-tailer lookfantastic will help it to boost its international appeal [Forest Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/forest-essential-sets-its-sights-on-us-sea-and-middle-east-after-uk-launch/12987307-1-eng-GB/Forest-Essential-sets-its-sights-on-US-SEA-and-Middle-East-after-UK-launch.jpg)
![Global consumers cite convenience, time-saving and lower prices the key advantages of online shopping, with personalisation and variety and choice becoming more important for beauty and grooming [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/08/uk-beauty-and-grooming-e-commerce-surged-during-covid-and-will-hit-2.45bn-by-2025-says-globaldata/12995204-1-eng-GB/UK-beauty-and-grooming-e-commerce-surged-during-COVID-and-will-hit-2.45bn-by-2025-says-GlobalData.jpg)
![In France - one of Europe's most important natural and organic cosmetic markets - strong growth has been seen for the category in pharmacies and parapharmacies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/14/natural-and-organic-cosmetics-market-europe-to-grow-in-pharmacies-beauty-stores-and-online-says-ecovia-intelligence/12924773-1-eng-GB/Natural-and-organic-cosmetics-market-Europe-to-grow-in-pharmacies-beauty-stores-and-online-says-Ecovia-Intelligence.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![By 2026, the global health, beauty and personal care category is set to be worth €1.14 trillion with online sales worth €305.2 billion [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/24/health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-edge-retail-insight/12762820-1-eng-GB/Health-and-beauty-global-sales-to-reach-1.14-trillion-by-2026-with-online-representing-50-says-Edge-Retail-Insight.jpg)
![Beauty samples continue to be key in consumer purchasing decisions, but how these are brought to the consumer needs to change [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/article/2021/08/23/beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-samplicity/12759116-1-eng-GB/Beauty-sampling-future-will-require-smart-data-and-omnichannel-strategy-says-Samplicity.jpg)
![The Hut Group will onboard Cult Beauty's 300+ independent and emerging beauty brands by the end of the year, adding to a string of acquisitions in the beauty and healthcare space in recent years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/08/09/the-hut-group-acquires-cult-beauty-for-275m-adding-to-its-meteoric-rise-says-mintel/12718170-1-eng-GB/The-Hut-Group-acquires-Cult-Beauty-for-275m-adding-to-its-meteoric-rise-says-Mintel.jpg)
![Watsons believes that e-commerce platforms cannot match its ‘unique and integrated experiences’. [Watsons]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/watsons-believes-o-o-model-gives-it-a-leg-up-against-e-commerce-marketplaces/12697297-1-eng-GB/Watsons-believes-O-O-model-gives-it-a-leg-up-against-e-commerce-marketplaces.jpg)
![Sephora recently confirmed its acquisition of Feelunique and announced a tie-up with German fashion e-tailer Zalando - two moves set to stretch its online reach and engagement with younger beauty consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/sephora-feelunique-acquisition-and-zalando-tie-up-clearly-targets-millennial-gen-z-online-beauty-consumers/12685233-1-eng-GB/Sephora-Feelunique-acquisition-and-Zalando-tie-up-clearly-targets-millennial-Gen-Z-online-beauty-consumers.jpg)
![L’Oréal reaps benefits of Shopee brand membership programme. [L'Oréal / IT Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/l-oreal-says-shopee-brand-membership-programme-spurs-members-to-spend-more/12674530-1-eng-GB/L-Oreal-says-Shopee-brand-membership-programme-spurs-members-to-spend-more.jpg)
![Sephora will gain access to the UK market via the acquisition to tap into the 'strong appetite' for curated prestige beauty amongst consumers [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/23/sephora-confirms-acquisition-of-feelunique-stating-uk-prestige-beauty-promise-a-key-driver/12673810-1-eng-GB/Sephora-confirms-acquisition-of-Feelunique-stating-UK-prestige-beauty-promise-a-key-driver.jpg)
![The two companies have partnered in a deal that will see Sephora's high-end beauty products sold across Zalando's retail platform, significantly increasing outreach in Germany and wider Europe [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/07/01/sephora-zalando-partnership-could-inspire-more-beauty-fashion-tie-ups-say-experts/12613706-1-eng-GB/Sephora-Zalando-partnership-could-inspire-more-beauty-fashion-tie-ups-say-experts.jpg)
![ELEMIS is making another ‘digital-first’ debut into Singapore and Malaysia as it builds up its omnichannel retail strategy. [ELEMIS]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/british-luxury-brand-elemis-bets-on-omnichannel-strategy-to-secure-bright-future-in-apac/12577239-1-eng-GB/British-luxury-brand-ELEMIS-bets-on-omnichannel-strategy-to-secure-bright-future-in-APAC.jpg)
![China's beauty and personal care market will represent 70% of APAC growth over the next five years, fuelled by success in online and digital strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/29/beauty-industry-can-learn-from-china-s-digital-e-commerce-rebound-post-covid-19-says-euromonitor-international/12603481-1-eng-GB/Beauty-industry-can-learn-from-China-s-digital-e-commerce-rebound-post-COVID-19-says-Euromonitor-International.jpg)
![L’Occitane credited the growth of its online sales in part to its successful social selling initiatives. [L’Occitane International]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-occitane-online-sales-grow-69-thanks-to-social-selling-initiatives/12600820-1-eng-GB/L-Occitane-online-sales-grow-69-thanks-to-social-selling-initiatives.jpg)
![Why are millennial beauty consumers are adopting buy now, pay later services? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/how-buy-now-pay-later-plays-to-the-millennial-beauty-consumer-psyche-hoolah-ceo/12560123-1-eng-GB/How-buy-now-pay-later-plays-to-the-millennial-beauty-consumer-psyche-hoolah-CEO.jpg)
![SENSAI working to reinforce its online presence in key markets. [SENSAI]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/kao-corp-aiming-to-strengthen-super-prestige-brand-sensai-in-key-markets/12391279-1-eng-GB/Kao-Corp-aiming-to-strengthen-super-prestige-brand-SENSAI-in-key-markets.jpg)
![A.S. Watson has identified a set of trends that it believes will influence the future of the retail industry and its business. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/a.s-watson-highlights-the-five-trends-that-are-shaping-the-future-of-its-retail-business/12167860-1-eng-GB/A.S-Watson-highlights-the-five-trends-that-are-shaping-the-future-of-its-retail-business.jpg)
![P&G shares how it is striving to bridge the divide between offline and online retail. [P&G / Olay]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2021/02/08/how-p-g-is-trying-to-close-the-physical-and-e-commerce-shopping-divide/12149175-1-eng-GB/How-P-G-is-trying-to-close-the-physical-and-e-commerce-shopping-divide.jpg)
